Mobile and physical experience testing

This session is best for: product and marketing professionals

Mobile experiences are different from desktop—used in varied locations, with spotty coverage, more distractions, and unique expectations. To ensure a great customer experience, apps and sites must be tested in real-world conditions. This session covers what to test and how.

Beyond mobile, many customer experiences include real-world elements—from in-store pickup to ATM use. Traditional testing methods are slow and costly, but leading companies now use human insight solutions to quickly and affordably gather feedback on these real-world interactions.

Discovery and innovation research

This session is best for: product professionals

To drive meaningful product innovation, businesses must continuously test and validate ideas through customer-focused discovery. While innovation grounded in real customer insight fuels competitive advantage, loyalty, and growth, innovation without customer connection risks wasted resources and a loss of customer trust. In this product tour, discover how leading teams reduce risk and build better products by putting real customer insight at the heart of their innovation. This session offers practical steps to make discovery and innovation research a repeatable, scalable process—so you can move faster, uncover unmet needs, and deliver solutions that truly resonate.

Audience insights and brand research

This session is best for: marketing professionals

Understanding your audience and how they perceive your brand is essential to building strong connections and standing out in today’s crowded market. In this product tour, we’ll show you how to use the UserTesting platform to uncover deep audience insights and conduct agile brand research that goes beyond assumptions. Learn how to reach the right people, capture authentic feedback on brand perception and messaging, and transform that insight into strategic decisions that drive relevance, loyalty, and growth.