On-Demand Webinar
Designing a winning streaming service for the World Cup
When SBS On Demand secured exclusive streaming rights for the FIFA World Cup, their small UX team faced a huge challenge: overhaul their platform’s sports experience—fast!
Join us for a live webinar with Ulf Sthamer, UX Design Lead at SBS, to learn how his team:
- Identified what really matters to sports streamers using targeted user testing
- Prioritised features that made the biggest impact (and ignored the rest)
- Delivered a winning product experience that hit #1 in the app store and reached 4.5M Australians
This is a masterclass in doing more with less: perfect for lean teams under pressure to deliver.
On-Demand Webinar
Designing a winning streaming service for the World Cup
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Speakers

Ulf Sthamer
SBS On Demand
Design Lead

Nikki Sadlo
UserTesting
Senior Marketing Manager, AsiaPacific