On-Demand Webinar

Designing a winning streaming service for the World Cup

When SBS On Demand secured exclusive streaming rights for the FIFA World Cup, their small UX team faced a huge challenge: overhaul their platform’s sports experience—fast!

Join us for a live webinar with Ulf Sthamer, UX Design Lead at SBS, to learn how his team:

  • Identified what really matters to sports streamers using targeted user testing
  • Prioritised features that made the biggest impact (and ignored the rest)
  • Delivered a winning product experience that hit #1 in the app store and reached 4.5M Australians

This is a masterclass in doing more with less: perfect for lean teams under pressure to deliver.

On-Demand Webinar

Designing a winning streaming service for the World Cup

This webinar session has passed

The recording will be uploaded soon. Stay tuned!

Speakers

Ulf Sthamer
Ulf Sthamer
SBS On Demand
Design Lead
Nikki Sadlo
Nikki Sadlo
UserTesting
Senior Marketing Manager, AsiaPacific