UNDERSTAND NEEDS
Product adoption
Understand what keeps your most loyal customers engaged with your products
What you'll learn
Insights about what drives usage and adoption of your product
An understanding of the context where the product is used
An understanding of what could make the experience easier and more delightful for customers
A comparison of usage feedback to what you learned during product discovery to see if designs address the identified problems
Product adoption is one of the metrics of what makes a launch successful. Get it right, and a high product adoption rate leads to a larger audience, paving the way for customer retention and loyalty.
This template is designed to help you discover what keeps your customer around—and identify opportunities to double down on well-liked experiences and find features that may not be delivering what’s expected.
Consider asking your participant:
- Why did you choose to do this over that?
- What would make doing _____ easier?
- What would you add or remove?
Featured guide
Competitive analysis with UserTesting
Learn how to understand your competitive differentiators and identify areas of opportunity.
Additional resources
Now that you know how to use this template to fit your needs, dive into the resources below to learn how teams across your organization can rely on human insight to create successful, customer-centric products and experiences.
Forrester: UserTesting delivers a 665% ROI over three years
A recent Total Economic Impact™ (TEI) Study, conducted by Forrester on behalf of UserTesting, illustrates how organizations using the UserTesting Human Insight Platform can realize $2.03M in value and 665% in ROI over a three-year period.
