Understand needs

Product adoption

Understand what keeps your most loyal customers engaged with your products
product adoption

What you'll learn

1. Insights about what drives usage and adoption of your product

2. An understanding of the context where the product is used

3. An understanding of what could make the experience easier and more delightful for customers

4. A comparison of usage feedback to what you learned during product discovery to see if designs address the identified problems

Competitive analysis with UserTesting

To stay ahead of the pack, brands often analyze the competition’s strengths and weaknesses to devise winning strategies. This guidebook provides ideas for how UserTesting can help you better understand your competitive differentiators as well as identify areas of opportunity.

How to win over your customers through competitive analysis

Forrester: UserTesting delivers a 665% ROI over three years

A recent Total Economic Impact™ (TEI) Study, conducted by Forrester on behalf of UserTesting, illustrates how organizations using the UserTesting Human Insight Platform can realize $2.03M in value and 665% in ROI over a three-year period.

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