What you'll learn
1. Insights about what drives usage and adoption of your product
2. An understanding of the context where the product is used
3. An understanding of what could make the experience easier and more delightful for customers
4. A comparison of usage feedback to what you learned during product discovery to see if designs address the identified problems
Product adoption is one of the metrics of what makes a launch successful. Get it right, and a high product adoption rate leads to a larger audience, paving the way for customer retention and loyalty.
This template is designed to help you discover what keeps your customer around—and identify opportunities to double-down on well-liked experiences and find features that may not be delivering what’s expected.
Consider asking your contributor:
- Why did you choose to do this over that?
- What would make doing _____ easier?
- What would you add or remove?
After you've launched a new product or feature, immediately test with contributors to address new challenges and evolve the experience to drive greater adoption or conversion. The questions you ask post-launch will help guide decisions on functionality or features you may need to add or remove. Consider even conducting a diary (longitudinal) study for long-term data.
If you’re following the Agile Process framework, plan for product adoption as one of the very first steps—in the initial planning stage.
To get started, you’ll need the name of the brand or product you’d like to evaluate.
Competitive analysis with UserTesting
To stay ahead of the pack, brands often analyze the competition’s strengths and weaknesses to devise winning strategies. This guidebook provides ideas for how UserTesting can help you better understand your competitive differentiators as well as identify areas of opportunity.
Now that you know how to use this template to fit your needs, dive into the resources below to learn how teams across your organization can rely on human insight to create successful, customer-centric products and experiences.
Marketing teamsDrive growth with critical insights from real customers about your brand, products, advertising, promotions, and more.
Product and Design teamsCollect feedback on any experience, analyze results, and share findings while saving time and reducing the cost of rework.
Forrester: UserTesting delivers a 665% ROI over three years
A recent Total Economic Impact™ (TEI) Study, conducted by Forrester on behalf of UserTesting, illustrates how organizations using the UserTesting Human Insight Platform can realize $2.03M in value and 665% in ROI over a three-year period.