UNDERSTAND NEEDS
Product adoption
Understand what keeps your most loyal customers engaged with your products
![](/sites/default/files/usertestingv3/styles/hero_image/public/2021-04/2.How%20do%20we%20stack%20up%20against%20competitors_%20Which%20experience%20do%20people%20prefer_.png.jpg)
What you'll learn
![Number Icons](https://usertesting.widen.net/content/8439c57e-a97d-4a17-aefe-5d957cc2f20d/webp/ICON-%20number-01-88x88.png?crop=yes&k=c&w=88&h=88)
Insights about what drives usage and adoption of your product
![Number Icons](https://usertesting.widen.net/content/dc76f624-4a17-4251-bc27-a00b23e2fde3/webp/ICON-%20number-02-88x88.png?crop=yes&k=c&w=88&h=88)
An understanding of the context where the product is used
![Number Icons](https://usertesting.widen.net/content/9ec33833-8c9d-4fe6-a044-870ab2f75d1f/webp/ICON-%20number-03-88x88.png?crop=yes&k=c&w=88&h=88)
An understanding of what could make the experience easier and more delightful for customers
![Number Icons](https://usertesting.widen.net/content/0e753f97-05d6-432c-b587-f94c67695844/webp/ICON-%20number-04-88x88.png?crop=yes&k=c&w=88&h=88)
A comparison of usage feedback to what you learned during product discovery to see if designs address the identified problems
Featured guide
Competitive analysis with UserTesting
Learn how UserTesting can help you better understand your competitive differentiators and identify areas of opportunity.
![Cover illustration for UserTesting guide to competitive analysis](/sites/default/files/usertestingv3/styles/text_media_desktop_/public/2024-06/competitive%20analysis%20with%20usertesting.png.jpg)
Additional resources
Now that you know how to use this template to fit your needs, dive into the resources below to learn how teams across your organization can rely on human insight to create successful, customer-centric products and experiences.
![Forrester](/sites/default/files/usertestingv3/styles/height_440px/public/2023-09/Forrester.png.jpg)
Forrester: UserTesting delivers a 665% ROI over three years
A recent Total Economic Impact™ (TEI) Study, conducted by Forrester on behalf of UserTesting, illustrates how organizations using the UserTesting Human Insight Platform can realize $2.03M in value and 665% in ROI over a three-year period.