What you'll learn
1. Objective feedback from customers to help you prioritize features on your product roadmap
2. More insight to guide prioritization decisions to secure internal alignment and reduce risk
3. The relative importance of projects from your customers' perspective
4. A better understanding of how people rank items based on different criteria
Meeting (and exceeding) your customers’ needs means understanding what matters most to them. When making decisions, product managers, UX researchers, and CX stakeholders alike should place customer needs at the forefront—and prioritize features and projects based on their feedback. Without this step, your organization risks your competition steaming ahead or a decrease in customer retention.
The feature prioritization stage typically falls under the “planning” stage, following competitive assessment and product adoption. Consider this template when you’re on a tight deadline or creating a prototype, and need customer insight on which priority to tackle first or which new features to add to (or remove from) your product. With this template in your arsenal, you’ll be on the fast track to meeting timelines and taking the guesswork out of what your customers want and need.
Competitive analysis with UserTesting
To stay ahead of the pack, brands often analyze the competition’s strengths and weaknesses to devise winning strategies. This guidebook provides ideas for how UserTesting can help you better understand your competitive differentiators as well as identify areas of opportunity.
Now that you know how to use this template to fit your needs, dive into the resources below to learn how teams across your organization can rely on human insight to create successful, customer-centric products and experiences.
Marketing teamsDrive growth with critical insights from real customers about your brand, products, advertising, promotions, and more.
Product and Design teamsCollect feedback on any experience, analyze results, and share findings while saving time and reducing the cost of rework.
Forrester: UserTesting delivers a 665% ROI over three years
A recent Total Economic Impact™ (TEI) Study, conducted by Forrester on behalf of UserTesting, illustrates how organizations using the UserTesting Human Insight Platform can realize $2.03M in value and 665% in ROI over a three-year period.