Retail & ecommerce

Food & beverage

HelloFresh + UserTesting

Witness how the world’s leading meal kit provider uses fast human insight for 9 out of 10 research initiatives

Remote video URL
  • 400%
    Increase in the speed of receiving insights and the speed of completing research projects
  • 90%
    Of all app and research initiatives tested on UserTesting
  • Internal watch parties, with contributors providing insights, draw 100+ HelloFresh employees

HelloFresh SE is a German publicly traded meal-kit company based in Berlin, Germany. It is the largest meal-kit provider in the world.

As the first UX Researcher at HelloFresh, James Villacci established the value of conducting studies on the company’s online and offline projects. Various departments, including Product, Marketing, and Branding, gained a thirst for knowledge and insights. 

But a new problem emerged! Even as the team ...

My favorite thing about UserTesting is the way it bridges the gap between the user and the decision maker.
Alice Wang, Senior UX Researcher, HelloFresh
Alice Wang Senior UX Researcher, HelloFresh
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