NAB, let's become the most customer centric company, together

A quick round of introductions and a brief overview of our shared goal for this session: exploring how NAB can use real-time customer feedback to support confident, insight-driven marketing decisions.

We'll share key trends we're seeing across financial services and other industries — specifically how marketing teams are adapting their approach to validation, testing, and customer alignment in an increasingly competitive landscape.

We’ll showcase how UserTesting empowers marketing teams to quickly validate ideas, creative, and messaging with real customers — helping reduce risk, align stakeholders, and move from concept to campaign with greater speed and certainty.

In this discussion, we’ll explore where NAB’s current marketing initiatives could benefit from fast, scalable customer input — whether it's creative validation, message testing, or campaign readiness.

We’ll wrap with a quick summary of discussion points and outline potential next steps — including options for a tailored pilot or follow-up with key stakeholders from the NAB team.