Build Products Your Customers Will Love

Accelerate Product Development with Customer-Centric Insights

UserTesting has enabled us to harness AI-driven insights that guide our strategy and unlock new ways to connect with customers.
Frank Rosile UX Designer, CoverMyMeds

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Based on 703+ reviews

Trusted by over 3,000 businesses, including 75 of the Fortune 100 companies

See UserTesting in Action

Watch how leading product teams transform customer insights into impactful business results.

In under 2 minutes, you’ll learn how UserTesting helps:

  • Validate concepts, prototypes, and features with real-time customer feedback.
  • Uncover the “why” behind user behavior with video-based insights.
  • Align teams and stakeholders with AI-driven analysis and shareable insights.
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Key Advantages of UserTesting for Product and Design Teams

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    Accelerate Product Development with Real-Time Customer Feedback

    Embed customer insights into your agile process to refine ideas, validate concepts, and improve experiences faster:

    • Test prototypes, features, and messaging with your target audience to reduce risk.
    • Capture real-time feedback during design sprints to stay aligned with customer expectations.
    • Iterate on ideas based on clear, actionable insights that ensure you’re building what customers want.
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    Streamline Analysis with AI-Powered Insight Tools

    UserTesting’s AI-driven features help product and design teams quickly uncover the most relevant feedback, making it easier to make informed decisions:

    • Smart Tags and Theme Analysis: AI surfaces important themes and feedback patterns to guide product priorities.
    • Instant Insight Summaries: Get clear, high-level summaries to accelerate decision-making and align stakeholders.
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    Engage Stakeholders with Video-Based Customer Narratives

    Provide stakeholders with authentic customer feedback to support product choices and demonstrate customer-centric innovation:

    • Use video highlights to showcase customer responses to designs, helping teams visualize the impact of each feature.
    • Bring customer journeys to life with real feedback, aligning teams around a shared understanding of user needs.

UserTesting in Action: Building Products with Real Customer Insights

UserTesting customer story for Ancestry.com

Ancestry

20% decrease in day-one cancellations

Ancestry improved their trial experience, increasing revenue from new subscribers by 6%. The Product, Growth team spearheaded this effort to showcase what Ancestry provides for new customers as they move through the trial version. The new experience also generated a 20% decrease in day-one cancellations.

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CoverMyMeds

Improved the prescription authorization process and enhanced team collaboration

By conducting weekly Live Conversation interviews, CoverMyMeds prioritized patient needs in product development, resulting in faster recruiting and streamlined UX improvements.

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American Airlines

Improved satisfaction metrics by 15% across customer touchpoints
UserTesting helped American Airlines gather insights at every stage of the customer journey, leading to product updates that increased customer satisfaction from booking to flight management.

Why Leading Product and Design Teams Choose UserTesting

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    Purpose-Built for Agile Product Development

    UserTesting’s platform supports agile workflows, giving your team the flexibility to capture feedback quickly, iterate efficiently, and bring products to market faster.

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    Scalable Insights Platform for Enterprise Teams

    With UserTesting, your product and design teams gain a reliable, scalable solution that keeps pace with development cycles and stakeholder needs, ensuring consistent, high-quality insights.

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    Proven ROI and Results

    UserTesting delivers a 665% ROI over three years, enabling teams to make faster, smarter product decisions while reducing development time and cost.

Build Better Products with Customer-Centered Insights

Equip your teams to make data-backed decisions that drive innovation and meet customer needs. Start building products that deliver true value with UserTesting. 

Discover How UserTesting Can Transform Your Product Development.