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See UserTesting in Action
Watch how leading organizations transform usability insights into intuitive product experiences.
In under 2 minutes, you’ll learn how UserTesting helps:
- Identify usability pain points at every stage of product development.
- Uncover the “why” behind customer friction with video feedback.
- Align teams with AI-driven insights and shareable video highlights.

Key Benefits of UserTesting for Usability Testing and Feedback Loops
Success Stories: Usability Testing That Drives Results

Costa Coffee
1,500% increase in Click & Collect sales
By capturing usability insights on its app, Costa Coffee refined its pre-order function based on real user feedback, achieving a 9% boost in conversion rates and a significant sales increase.

Athletic Greens
5% increase in online checkouts
The makers of the all-in-one health drink hone their marketing messaging in a blend that customers love. They saw a 5% increase in online checkouts. Their website features health and flavor descriptions that resonate with visitors and they underwent a successful rebrand with clear communications.

American Airlines
Enhanced customer journey across touchpoints by 15%
UserTesting helped American Airlines identify usability pain points in its digital experiences, leading to targeted improvements that increased satisfaction from booking to in-flight services.
Why Enterprise Teams Choose UserTesting for Usability Testing and Feedback Loops
Ready to Create Intuitive, User-Friendly Products?
Empower your teams to make data-backed usability improvements that elevate the user experience and increase customer satisfaction. Get Started with Usability Testing on UserTesting.