What changed at UserTesting?

A stronger UserTesting for teams that need faster, more confident decisions.

  • Team-based unlimited pricing
  • Better participant access
  • AI + Figma workflow innovation
Figma Plugin Launch Product Screens 2026

Why teams are taking another look

  • checklist icon
    Get feedback when you need it

    Team-based unlimited pricing makes it easier to generate continuous insight as part of everyday work.

  • teams icon
    Reach more audiences

    Expanded access through User Interviews helps teams reach higher-quality and harder-to-find audiences.

  • time icon
    Move from idea to insight faster

    AI-powered test creation and UserTesting for Figma bring customer insight closer to the workflow.

What’s changed

A stronger UserTesting for the way teams work now

If you moved away from UserTesting in the past, here are the improvements most worth revisiting.

Test more often

  • Team-based unlimited pricing
  • No session-unit planning overhead
  • Validate more ideas and designs early and often
Abstractions for the ABM campaign - Unlimited pricing win-back

Hear from the right people

  • Improved participant quality and trust signals
  • Expanded reach to niche consumer and B2B audiences through User Interviews
  • Define audiences faster with AI-powered targeting
Reach more users with UserTesting

Get to insight faster

  • AI-powered test creation
  • UserTesting for Figma to bring feedback directly into design workflows
  • Faster path from idea to feedback
Abstractions for the ABM campaign - Unlimited pricing win-back

Proof

Trusted by teams that need better decisions, faster

  • UserTesting Winback Customer Logos
    5x

    Microsoft accelerated decision-making speed

    See how
  • UserTesting Winback Customer Logos
    30x

    Kimberly-Clark reduced testing costs compared to traditional methods

    See how
  • UserTesting Winback Customer Logos
    13%

    Walmart increased revenue from mobile purchases

    See how
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Forrester study finds 415% ROI with UserTesting

A 2025 Forrester Consulting Total Economic Impact™ study commissioned by UserTesting reveals $9.4M in cost savings and business benefits over three years, with a payback period of less than six months. Dive into the study to learn more.

See what UserTesting looks like now

Book time with a rep to talk through what’s changed, what your team needs today, and whether UserTesting is the right fit for where you’re headed next.

Let's Connect!