Bayer Consumer Health + UserTesting
Understand your consumers. Win in every channel.
From product design to digital shelf, Bayer Consumer Health teams use UserTesting to validate decisions with real consumers — faster. In an age of AI-generated assumptions, the teams moving quickest are the ones staying closest to real human insight.
Built for Bayer Consumer Health
The insight engine behind smarter consumer decisions
From Figma prototype to packaged product, validate every touchpoint with real users. Reduce rework, accelerate design decisions, and ship consumer health products that people actually love — faster.
Whether you're introducing the Bayer brand to a D2C product or optimising listings on Amazon, test how real shoppers respond to packaging, claims and content — before you commit to a strategy.
Stop guessing which message lands. Test creative concepts, brand communications and campaign assets with your target audience — so every brief is grounded in what consumers actually think and feel.
How UserTesting works for you
From prototype to purchase — insight at every stage
Whether you're designing a new product, optimising a digital channel, or preparing a campaign launch, UserTesting gives Bayer Consumer Health teams the human insight to move faster and make smarter decisions — without guesswork.
Design what consumers actually want
Bayer Consumer Health teams have already cut their decision cycle from weeks to days — using UserTesting to move from hypothesis to validated insight on products like the CanesMeno app. From Figma prototype to packaged product, pre-built templates give product and design teams direct access to real consumers at every stage, whether testing an MVP, validating an Rx-to-OTC switch, or refining a digital app flow.
Optimise the digital shelf with confidence
Launching an OTC product or repositioning a D2C brand on Amazon carries real conversion risk. UserTesting lets Bayer e-commerce teams test packaging, product claims, and brand positioning with real shoppers before decisions go live — so you know what drives trust and what costs you the sale.
Test creative. Brief smarter. Launch stronger.
Before a campaign goes to market, validate it with real consumers. UserTesting gives Bayer marketing teams an on-demand panel to test messaging, visuals and concepts across key markets — so you go to air with creative that's already been proven to resonate.
Test with the right people, globally
From German consumers to pharmacists in the US, UserTesting's global panel — expanded through the UserInterviews network — gives Bayer teams on-demand access to the exact audiences that matter. Reach HCPs, OTC shoppers, or internal stakeholders across markets, without the recruitment lag.
See how leading consumer health brands do it
GSK uses UserTesting to accelerate digital product feedback and better support healthcare professionals globally.
Product & Design | E-Commerce | Marketing | |
| Key feature | Figma integration for prototype testing at every stage of development | Global panel including DACH consumers and healthcare professionals for targeted studies | QXscore AI analysis to benchmark brand experience and prioritise what matters |
Test with real consumers | Prototype, packaging and usability testing from early concept through to launch | Packaging, listing and D2C concept testing with real shoppers before decisions go live | Campaign and creative testing with target audiences ahead of market activation |
Use pre-built templates | MVP validation, OTC concept testing, needs discovery and journey mapping | Conversion and preference testing, first impression studies, shelf placement research | Message testing, creative evaluation, brand perception and campaign effectiveness |
Scale across teams | Shared workflows for non-researchers; integrates with Jira and Qualtrics | Cross-market studies; segment participants by demographics, geography or behaviour | Multi-market panels; segment by persona, channel, region or purchase behaviour |
| Measure impact | Friction maps, usability scores and AI-powered prioritisation of key issues | Sentiment and preference scoring; conversion signal data across markets | Message resonance scoring, brand lift indicators and engagement metrics |
Let's explore what's possible
Ready to put insight to work?
Your Account Executive Moritz Burghardt will reach out to schedule time to meet.
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