ProductCon 2026 October 7, 2026

Know What to Build Next

When AI can build anything, knowing what to build is everything. 

Meet the UserTesting team at ProductCon to see how leading product teams bring real customer insight into the decisions that shape what gets built.

From identifying stronger opportunities and validating early concepts to evaluating AI-powered experiences, UserTesting helps product teams understand what customers need, make smarter product bets, and move forward with confidence.

Build your network. THiS Connect

Trusted by 3,000+ customers, including 75 of the Fortune 100. 

Build faster. Decide with confidence.

Product teams have never been able to build this quickly. AI is accelerating everything from early ideas to launch, but speed alone does not tell teams what is worth building or what customers will value.

Leading product teams bring customer evidence into decisions early and often. That helps them identify stronger opportunities, validate direction, and move quickly on the bets most likely to create value.

With UserTesting, product teams can:

  • Decide what to build next with confidence, grounded in what customers actually need
  • Know whether an idea will land before investing more time and resources
  • Align product, design, and engineering around customer evidence everyone can see

Meet the team at ProductCon

What you will see at our booth

See how product teams use fast feedback from the right customers to move from an open question or early idea to a validated direction. 

UserTesting templates launch and iterate
Find opportunities worth pursuing

Understand customer needs, motivations, and friction so your team can focus on problems that matter and identify where your product can create meaningful value.

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Test concepts and prototypes early

Put ideas, flows, and prototypes in front of real users while they are still easy to shape and improve.

UserTesting professional services
Evaluate AI-powered experiences

See how customers understand, use, and trust AI features, agents, and conversational experiences before launch.

UserTesting Network
Understand the why behind your metrics

Use video feedback and live interviews to uncover the needs, expectations, and friction behind adoption, engagement, and abandonment.

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Validate in the flow of work

See how UserTesting connects with the AI tools and workflows product teams already use, helping teams bring customer context into decisions while work is still in motion.

Reach 7M+ authenticated participants across consumer, professional, product-user, and niche audiences. 

Resources for smarter product decisions

Explore practical guidance for identifying stronger opportunities, evaluating AI-powered experiences, and turning fast creation into products customers will choose and value.

product strategy photo

Guide

Human insight for the AI-driven product development process

Executive Summary “What is AI doing to the product development life cycle?” One of...
Teaser images for Effective AI: 
How to choose the right generative AI features – and build them fast guide

Guide

Effective AI: how to choose the right generative AI features—and build them fast

Generative AI is changing how people interact with technology, and companies are moving quickly...
Learn how AI agents are transforming product development, why customer discovery matters more than ever, and how teams can adopt AI successfully.

Podcast

AI can build almost anything now. That’s the problem.

Learn how AI agents are transforming product development, why customer discovery matters more than ever, and how teams can adopt AI successfully.

MCP Product Release 2026

Build products customer choose, use, and stay with

See how UserTesting helps product teams understand what customers need, validate ideas and AI experiences throughout the product lifecycle, and bring fast customer feedback into roadmap decisions and everyday workflows. 

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Human insight for the AI-driven product development process

AI is changing how products are conceived, built, and evaluated. Learn why customer discovery must become continuous, where human feedback fits into AI-assisted development, and how teams can evaluate the complete AI experience—not just the accuracy of its outputs.

Read the guide
LLM icon, light, large language model
Build products customer choose, use, and stay with

See how UserTesting helps product teams understand what customers need, validate ideas and AI experiences throughout the product lifecycle, and bring fast customer feedback into roadmap decisions and everyday workflows.

Learn more
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How AI agents are changing the product development lifecycle

Hear how AI agents are transforming product development, why customer discovery matters more as execution accelerates, and what teams should consider as they introduce AI into their products and workflows.

Listen to the podcast

Meet the team at Lenny & Friends

Evan Bennett Regional Sales Director
Baran Erkel

Chief Strategy Officer
UserTesting

Anissa from UserTesting
Ranjitha Kumar

Chief Scientist
UserTesting

We’d love to hear from you!

Reach out at events@usertesting.com or connect with our team on LinkedIn.

Where to Find Us

Monday

8:00 a.m.–8:50 a.m.

Matcha in the Morning

We’ll be in the Insight Oasis, our shared lounge with User Interviews and we’re starting the week with matcha. Come and grab cup, a conversation, and a chance to take home a matcha whisk.

10:15 a.m.–10:40 a.m

Between Sessions

A quick reset between talks. Swing by to compare notes, ask a question, or just take a breather.

11:30 P.m.–12:50 P.m

Midday Meet-Up

Come by and find a lunch buddy. We’ll be in our shared lounge space with User Interviews talking about how research teams are balancing speed with influence.

2:15 p.m.–2:40 p.m

Coffee & Connections

That late-day second wind. Swing by for a coffee and one more conversation before day one wraps.

Tuesday

8:00 a.m.–8:50 a.m

Make the Morning Count

Signal Coffee will be serving until late morning. Grab a drink, settle in, and sign up for a rejuvenating chair massage before we shift into recharge mode.

10:15 a.m.–10:40 a.m

Take Five

Need a quick pause in the middle of it all? Stop by if something stuck with you from the morning sessions.

11:30 A.m.–12:50 P.m

Lunch Break Reset

Grab lunch and settle into the lounge. A good time to slow down, meet someone new, or pick up a conversation from earlier. 

2:00 p.m.–2:30 p.m

Mood Boost Massage

We’re switching things up. We’ll have a massage therapist onsite for short sessions—stop by, take a break, and give yourself a minute to reset.

Wednesday

8:00 a.m.–9:00 a.m.

Wellness Wednesday

Don't rush this morning. Come by when you’re ready, grab a seat, and ease into the day.

10:30 a.m.–11:00 a.m

Catch Your Breath

Take a step back from the noise. Let's talk about what actually moves the needle (and what doesn’t).

11:45 P.m.–1:00 P.m

Worth a Conversation

If something from the morning sessions stuck with you, this is a good moment to talk it through. Stop by, connect the dots, and pressure-test what you’re thinking.

2:15 p.m.–2:40 p.m

One Last Reset

Before everything wraps, take a moment for yourself. We’ll still have short massage sessions going—come by and close out the week on a good note.

Throughout the week

Sunday

Run Club

No pace, no pressure. Just a chance to get outside, move a bit, and meet people before the conference begins.

Wednesday

Private Dinner

A smaller, invite-only dinner with a few research and product leaders. Good food, good conversation, no pressure. 

Thursday

Research Leadership

We’ll be part of a leadership-focused conversation around how research teams are adapting, building influence, and navigating what’s changing.

Friday

Research Roundtable

Closing out the week with a roundtable-style session. A chance to reflect, share what’s been working, and talk about what’s next.

Where to Find Us

Monday

8:00 a.m.–8:50 a.m.

Matcha in the Morning

We’ll be in the Insight Oasis, our shared lounge with User Interviews and we’re starting the week with matcha. Come and grab cup, a conversation, and a chance to take home a matcha whisk.

10:15 a.m.–10:40 a.m

Between Sessions

A quick reset between talks. Swing by to compare notes, ask a question, or just take a breather.

11:30 P.m.–12:50 P.m

Midday Meet-Up

Come by and find a lunch buddy. We’ll be in our shared lounge space with User Interviews talking about how research teams are balancing speed with influence.

2:15 p.m.–2:40 p.m

Coffee & Connections

That late-day second wind. Swing by for a coffee and one more conversation before day one wraps.

Tuesday

8:00 a.m.–8:50 a.m

Make the Morning Count

Signal Coffee will be serving until late morning. Grab a drink, settle in, and sign up for a rejuvenating chair massage before we shift into recharge mode.

10:15 a.m.–10:40 a.m

Take Five

Need a quick pause in the middle of it all? Stop by if something stuck with you from the morning sessions.

11:30 A.m.–12:50 P.m

Lunch Break Reset

Grab lunch and settle into the lounge. A good time to slow down, meet someone new, or pick up a conversation from earlier. 

2:00 p.m.–2:30 p.m

Mood Boost Massage

We’re switching things up. We’ll have a massage therapist onsite for short sessions—stop by, take a break, and give yourself a minute to reset.

Wednesday

8:00 a.m.–9:00 a.m.

Wellness Wednesday

Don't rush this morning. Come by when you’re ready, grab a seat, and ease into the day.

10:30 a.m.–11:00 a.m

Catch Your Breath

Take a step back from the noise. Let's talk about what actually moves the needle (and what doesn’t).

11:45 P.m.–1:00 P.m

Worth a Conversation

If something from the morning sessions stuck with you, this is a good moment to talk it through. Stop by, connect the dots, and pressure-test what you’re thinking.

2:15 p.m.–2:40 p.m

One Last Reset

Before everything wraps, take a moment for yourself. We’ll still have short massage sessions going—come by and close out the week on a good note.

Throughout the week

Sunday

Run Club

No pace, no pressure. Just a chance to get outside, move a bit, and meet people before the conference begins.

Wednesday

Private Dinner

A smaller, invite-only dinner with a few research and product leaders. Good food, good conversation, no pressure. 

Thursday

Research Leadership

We’ll be part of a leadership-focused conversation around how research teams are adapting, building influence, and navigating what’s changing.

Friday

Research Roundtable

Closing out the week with a roundtable-style session. A chance to reflect, share what’s been working, and talk about what’s next.