
Alimentos y bebidas
Comercio minorista y electrónico
Subway + UserTesting
Con las perspectivas de clientes en el menú, lee cómo la franquicia especializada en bocadillos amplió su programa de fidelidad.

Subway needed to evaluate the effectiveness of personalization embedded in its digital ordering experience on its mobile app as well as the impact to loyalty while benchmarking competitor experiences. Importantly, Subway corporate needed to effectively pitch these insights and product changes to Subway franchise owners, who operate the majority of Subway stores throughout the world.