How winning teams move fast and mitigate risk during product development



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Companies are being asked to do more with less. They need to move quickly to build experiences that meet changing customer expectations and they need to do so faster than ever, all while minimizing risk and costly rework.

Watch this special virtual fireside chat with Jeff Hoffman, Former Vice President, Digital, Analytics, & Technology at Best Buy to discover how winning teams build, validate and embed customer feedback into their development cycles to avoid rework and make better, faster decisions—so you can feel more confident throughout the entire development process, from concept to launch and beyond.  

In this session, you will walk away with the understanding of how to:

  • Build upon the tools and practices your organization uses to develop even deeper customer understanding and develop plans for more impactful customer experiences
  • Mitigate risk by validating concepts before investing resources or making costly mistakes.
  • Reduce rework in your process by driving alignment across the org and increase the velocity and quality of what teams deliver.
Jeff Hoffman, Chief Digital & Technology Officer, Best Buy Health

Jeff Hoffman

Former Vice President, Digital, Analytics, & Technology at Best Buy

Jeff is a seasoned Product and Technology executive who excels in building and commercializing scaled customer experiences to help enterprises grow and transform their business. Most recently, Jeff served as Vice President of Digital, Analytics, & Technology at Best Buy where he led technology strategy and partnerships as well as product and engineering for the company's new consumer health offerings. Prior to Best Buy, Jeff spent over ten years at CVS Health, first as an executive within Strategy and Corporate Development and then as Head of Digital Product & Operations for CVS Health's various pharmacy business units.

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