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For some, failure isn’t an option, but for designers, it’s just part of the process. The journey to building a product that fits your target market, establishes customer-centricity, and fills a specific need for users can be long, complex, and iterative. To evaluate whether a product or concept, in fact, solves a real-world problem, building a working model—or prototype—can provide the evidence you need to support development. Before we get into uncovering the best prototyping tools for you and your business, let’s unpack what a prototype is and the value they provide.
By definition, a prototype is an early sample, model, or release of a product built for the purpose of testing a concept or process. Generally, the prototype is used to evaluate a new product or concept design for its usefulness in the real world.
Additionally, the main motive behind a prototype is to validate the design with your target market by collecting feedback that will guide you during product development.
Would you ever walk into a stakeholder meeting to present your concept without first getting customer feedback? Hopefully not. Doing so could undermine your credibility and capacity to defend your design.
Communicating and justifying the value, look, and feel of your product to stakeholders can be a challenge. But through prototyping you’re able to:
Once you’ve bought into the value of prototyping, how do you design your mobile app, website, online forms, and various other prototypes in a way you can get in front of your customers? The best prototyping tools can make all the difference.
To help you select the best prototyping tool for you and your business, here’s a list of five of the most popular, affordable, and accessible solutions you can use today. By no means is this list comprehensive, but we’ve compiled some of our favorites for your consideration.
InVision makes it easy to create interactive prototypes. Simply upload static screenshots and create clickable prototypes your users can interact with and understand. The app runs on the web and works well simplifying the workflow between designers and other stakeholding teams.
Balsamiq helps you quickly design mockups that are great for sketching and wireframing. With excellent ease of use, a great widget library, and its cloud-based software, it makes team collaboration easy.
Justinmind is an all-in-one prototyping tool for web and mobile apps that helps you build wireframes to highly interactive prototypes without any coding. Justinmind lets you design from scratch and leverage a full range of web interactions and mobile gestures, so you can focus on building exceptional user experiences.
Figma is truly a one-tool solution for all of your design needs. Thanks to real-time collaboration, web-based functionality, and exceptional price-to-value, Figma is rising through the ranks and gaining traction with design teams.
Wireframing, designing, prototyping, presenting, and sharing amazing experiences for web, mobile, voice, and more— Adobe XD is your all in one app. Adobe XD provides you access to all your assets in one place, eliminates tedious manual tasks, create experiences that are adaptable to any size screen, and integrates seamlessly with the UserTesting platform.
If you want to learn more about how to use prototypes to get fast feedback and build better products, check out these resources: