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Blog

Omnichannel vs. multichannel testing

In the UX industry, terms like omnichannel and multichannel are often used. However, describing...
research ops

Blog

Vodafone UK cuts time-to-insight by 17% with streamlined research ops

By offloading day-to-day tasks to the UserZoom platform, Vodafone UK’s research operations have dramatically...

Blog

9 user experience (UX) metrics you should know

Product designers know how important it is to create a seamless and satisfying user...

Blog

How to evaluate a product design idea with UserTesting

Evaluating a product design idea is a critical part of creating experiences that resonate...

Blog

17 types of tests UX teams run with UserTesting

Optimizing the user experience (UX) requires a flexible understanding of user perspectives across various...

Blog

Product validation testing: 6 steps to develop the best features

Validation testing in product development is a strategy that ensures a product aligns precisely...

Blog

A guide to creating customer personas

How well do you know your customers? If you’re like most of us, probably...

Blog

Best prototyping tools to help UI/UX designers build better products

For some, failure isn’t an option. But for designers, it’s just part of the...

Blog

13 Powerful customer retention strategies

Effective customer retention strategies can make or break the success of enterprises. While acquiring...