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UX researchers collaborating in a continuous discovery exercise

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Continuous discovery: all your questions answered

This blog post is a follow-up to our webinar, " Continuous Discovery: Transform your...

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Omnichannel vs. multichannel testing

In the UX industry, terms like omnichannel and multichannel are often used. However, describing...
research ops

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Vodafone UK cuts time-to-insight by 17% with streamlined research ops

By offloading day-to-day tasks to the UserZoom platform, Vodafone UK’s research operations have dramatically...
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9 user experience (UX) metrics you should know

Product designers know how important it is to create a seamless and satisfying user...

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17 types of tests UX teams run with UserTesting

Optimizing the user experience (UX) requires a flexible understanding of user perspectives across various...

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Product validation testing: 6 steps to develop the best features

Validation testing in product development is a strategy that ensures a product aligns precisely...
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How to create customer personas

How well do you know your customers? If you’re like most of us, probably...

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Best prototyping tools for product and UX designers

For some, failure isn’t an option. But for designers, it’s just part of the...
A woman at a salon checkout counter smiling as she interacts with a client, while using a touchscreen point-of-sale system

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13 Powerful customer retention strategies

Effective customer retention strategies can make or break the success of enterprises. While acquiring...