Outgrown Maze? Let’s talk about what’s next.
Surface-level feedback isn’t enough—see why teams switch to UserTesting when insight quality and scale matter.
Maze helps you start. UserTesting helps you scale.
There’s a difference between building a product for research—and building a business around insight. Maze may work for quick design validation, but when your research needs evolve into mobile testing, cross-team insights, or secure, enterprise-grade programs, it quickly falls short. That’s where UserTesting leads—with the depth, speed, and trust growing teams demand.
Upgrade from Maze
Maze | UserTesting | |||
Prototype testing | ![]() | Strong (Figma) | ![]() | Strong (Figma + advanced analytics) |
Website testing | ![]() | Requires JS embed, limited | ![]() | Native, frictionless |
Mobile app testing | ![]() | In Beta/Controlled availability | ![]() | Supported (iOS/Android, SDK optional) |
Moderated testing | ![]() | Only on $35K+ "Org" plans | ![]() | Included across tiers |
Participant network | ![]() | 100% third-party | ![]() | Proprietary + Custom + BYO |
Panel quality control | ![]() | Vendor dependent | ![]() | Verified, fraud-screened, AI-assisted |
AI and analysis | ![]() | Basic summaries, follow-ups | ![]() | Advanced AI, QXscore™, Insights Hub |
Research services | ![]() | None | ![]() | Full ProServ and enablement |
Benchmarking and measurement | ![]() | None | ![]() | QXscore™ |
Study caps | ![]() | 12/yr (Starter plan), 40/yr (Org plan) | ![]() | Unlimited (Ultimate plan) |
Why teams switch from Maze to UserTesting
- Scalability: Maze's study caps and limited roles/support mean it hits a wall fast when scaling beyond a small design team. UserTesting offers unlimited studies and users on its Ultimate plan.
- Participant quality: Maze relies solely on third-party panels, leading to inconsistent speed, quality, and trust. UserTesting provides a proprietary network with verified, fraud-screened, AI-assisted participants.
- Enterprise-grade security: Maze meets baseline standards like SOC 2 and GDPR but lacks certifications such as ISO 27001, HIPAA, and CSA STAR. UserTesting delivers full enterprise compliance—reducing risk and building trust with IT and procurement teams.
- Comprehensive support: Maze provides no services or strategic guidance. UserTesting offers full professional services and enablement to ensure success.

UserTesting powers over 3,000 of the world's top brands
How leading brands use UserTesting
UserTesting is the leading experience research platform for a reason
As teams scale, so do their research needs. UserTesting is 3× the size of the next competitor—meaning more innovation, more support, and more ways to help you grow with confidence.

Don’t just take our word for it—see what enterprise users say.
In a recent G2 comparison of enterprise user reviews, UserTesting outperformed Maze across every key satisfaction metric—from support quality to participant recruitment to in-app experience.
Tailored solutions for your team
Competitive benchmark battle for UX, product and design teams
Compare a mission-critical journey (like onboarding or checkout) against a top competitor.
Real user feedback
QXscore™ comparison
Side-by-side scorecard
Consultant-led review session

Campaign message match up for marketing and brand teams
Test your next campaign message or creative vs. your competitors—see what connects.
Target audience feedback
Emotional impact and clarity scoring
Competitive comparison report
Expert insights delivered in 5 days


Competitive Benchmark Battle for UX, product and design teams
Compare a mission-critical journey (like onboarding or checkout) against a top competitor.
Real user feedback
QXscore™ comparison
Side-by-side scorecard
Consultant-led review session

Campaign message match up for marketing and brand teams
Test your next campaign message or creative vs. your competitors—see what connects.
Target audience feedback
Emotional impact and clarity scoring
Competitive comparison report
Expert insights delivered in 5 days