Outgrown Maze? Let’s talk about what’s next.

Surface-level feedback isn’t enough—see why teams switch to UserTesting when insight quality and scale matter.

Maze helps you start. UserTesting helps you scale.

There’s a difference between building a product for research—and building a business around insight. Maze may work for quick design validation, but when your research needs evolve into mobile testing, cross-team insights, or secure, enterprise-grade programs, it quickly falls short. That’s where UserTesting leads—with the depth, speed, and trust growing teams demand.

Upgrade from Maze

 

 

Maze

 

UserTesting

Prototype testing
Strong (Figma)
Strong (Figma + advanced analytics)

Website testing

Requires JS embed, limited

Native, frictionless 

Mobile app testing

In Beta/Controlled availability

Supported (iOS/Android, SDK optional)

Moderated testing

Only on $35K+ "Org" plans

Included across tiers

Participant network

100% third-party

Proprietary + Custom + BYO

Panel quality control

Vendor dependent

Verified, fraud-screened, AI-assisted

AI and analysis

Basic summaries, follow-ups

Advanced AI, QXscore™, Insights Hub

Research services

None

Full ProServ and enablement

Benchmarking and measurement

None

QXscore™ 

Study caps
12/yr (Starter plan), 40/yr (Org plan)
Unlimited (Ultimate plan)

Why teams switch from Maze to UserTesting

  • Scalability: Maze's study caps and limited roles/support mean it hits a wall fast when scaling beyond a small design team. UserTesting offers unlimited studies and users on its Ultimate plan.
  • Participant quality: Maze relies solely on third-party panels, leading to inconsistent speed, quality, and trust. UserTesting provides a proprietary network with verified, fraud-screened, AI-assisted participants.
  • Enterprise-grade security: Maze meets baseline standards like SOC 2 and GDPR but lacks certifications such as ISO 27001, HIPAA, and CSA STAR. UserTesting delivers full enterprise compliance—reducing risk and building trust with IT and procurement teams.
  • Comprehensive support: Maze provides no services or strategic guidance. UserTesting offers full professional services and enablement to ensure success.
Digital assets for guide

UserTesting powers over 3,000 of the world's top brands

How leading brands use UserTesting

Customer story card - Amazon AWS

Customer story

AWS + UserTesting

Discover how AWS works with UserTesting to bring their customer obsession principle to life
Customer Story Teaser Images. Images are used in the cards on the Customer Story Listing Page.

Customer story

Burberry + UserTesting

Watch how Burberry improved their app experience and their development of personalized content
Customer Story Teaser Images. Images are used in the cards on the Customer Story Listing Page.

Customer story

Canva + UserTesting

Watch how Canva uses human insight to make design accessible to everyone

UserTesting is the leading experience research platform for a reason 

As teams scale, so do their research needs. UserTesting is 3× the size of the next competitor—meaning more innovation, more support, and more ways to help you grow with confidence.

Summer 2025 G2 awards

Don’t just take our word for it—see what enterprise users say.

In a recent G2 comparison of enterprise user reviews, UserTesting outperformed Maze across every key satisfaction metric—from support quality to participant recruitment to in-app experience.

Tailored solutions for your team

Competitive benchmark battle for UX, product and design teams

Compare a mission-critical journey (like onboarding or checkout) against a top competitor.

  • Real user feedback

  • QXscore™ comparison

  • Side-by-side scorecard

  • Consultant-led review session

Human Insight Engine

Campaign message match up for marketing and brand teams

Test your next campaign message or creative vs. your competitors—see what connects.

  • Target audience feedback

  • Emotional impact and clarity scoring

  • Competitive comparison report

  • Expert insights delivered in 5 days

Hero image Improving NPS 
through user insights: 
A quick-start guide 
for researchers
Human Insight Engine

Competitive Benchmark Battle for UX, product and design teams

Compare a mission-critical journey (like onboarding or checkout) against a top competitor.

  • Real user feedback

  • QXscore™ comparison

  • Side-by-side scorecard

  • Consultant-led review session

Hero image Improving NPS 
through user insights: 
A quick-start guide 
for researchers

Campaign message match up for marketing and brand teams

Test your next campaign message or creative vs. your competitors—see what connects.

  • Target audience feedback

  • Emotional impact and clarity scoring

  • Competitive comparison report

  • Expert insights delivered in 5 days