Build the right thing: How to reduce product failure during financial uncertainty

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Organizations spend millions developing digital products, yet product failure rate runs at 40% and this can increase during times of financial instability.    

This represents a huge and avoidable waste of resources. So how can you develop a product that’s risk-free and something your customers will actually use?    

In this guide you'll get the following:

  • Interviews with product owners and managers from different industries, providing their expert advice
  • Common reasons for product failure
  • How brands can mitigate product failure and avoid wasting time and money
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