We know usability testing is a pain. It’s expensive and time-consuming. As a result, it doesn’t happen enough.
That’s why we built UserTesting.com — we wanted to bridge the gap between no user testing and expensive user testing.
UserTesting.com lets you “look over the shoulder” of people in your target audience while they use your website. And we make it fast, easy, and inexpensive, so you’re more likely to do it.
Who uses UserTesting.com? Anyone who is responsible for improving–and increasing the conversion rate of–websites or web apps.
How customers use UserTesting.com:
- Agencies use us as a pitching tool to show videos of users struggling with a prospective client’s site (followed by how they’d improve it).
- UX usability professionals use us to test a wireframe or a prototype site.
- Web marketers use us to test their competitors’ sites–to find out what their competitors do better.
- Product managers use us to watch their target market start at Google and naturally search the web for their product.
- Conversion rate optimizers use us to find and fix their site’s biggest problems, and then run A/B tests to measure the improvement.
- Game developers use us to ensure their games are fun!
- Designers use us to watch real people using their normal computer–so they can see things like IM interruptions and small browser windows.
- Developers: Agile development teams use us because of the rapid turnaround.
- Entrepreneurs: Lean startups use us in their Build-Measure-Learn feedback loop.
- Search engine experts use our new PPC and landing page optimizer to increase their advertising ROI.
- Mobile apps developers use our new mobile app testing so they stop getting one star reviews.
The founders — and why they created UserTesting.com
He’s always been rather obsessed with usability testing, but has been frustrated with how much of a hassle it is. So he ended up doing a lot of quick and dirty usability testing with his neighbors, family, coworkers, friends, neighbors, and — in those rare times when he could get up the guts — captive audiences at train stations.
So UserTesting.com solved a pain point that he had. And he was fortunate it's a pain point that others have.