We know usability testing is a pain. It’s expensive and time-consuming. As a result, it doesn’t happen enough.
That’s why we built UserTesting — we wanted to bridge the gap between no user testing and expensive user testing.
UserTesting lets you “look over the shoulder” of people in your target audience while they use your website. And we make it fast, easy, and inexpensive, so you’re more likely to do it.
Who uses UserTesting? Anyone who is responsible for improving–and increasing the conversion rate of–websites or web apps.
Dave Garr has managed websites for companies such as Apple, HP, Palm, and Intuit. And he won a Webby for his marriage proposal.
He’s always been rather obsessed with usability testing, but has been frustrated with how much of a hassle it is. So he ended up doing a lot of quick and dirty usability testing with his family, coworkers, friends, neighbors, and — in those rare times when he could get up the guts — captive audiences at train stations.
So he started UserTesting on the side to solve a pain point that he had. And he was fortunate it's a pain point that others have.
Darrell Benatar, a serial entrepreneur, founded Surprise.com in 1999 and hired Dave. Darrell was not a believer in usability testing until he saw Dave doing it. He was shocked at the problems people were having with things that he’d always assumed worked fine. So he began doing user testing for all Surprise.com redesigns. Since then, Surprise.com was selected by Time magazine as one of the “50 Best Websites.” Seeing its effectiveness on his site, he’s decided to make it easy for other website owners to do user testing.