The UX Research and Design Blog

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October 6, 2015 - 

The video game landscape is changing: while plenty of titles still release at the traditional $50-60 price point, more and more developers turn to the free to play and freemium models to develop lasting revenue. Multiplayer Online Battle Arenas (MOBAs) … Read More

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October 5, 2015 - 

In this exclusive Q&A interview, Oli Gardner, co-founder of Unbounce, answers questions about landing page design, conversion optimization, and how he incorporates research into his design process. Oli has seen more landing pages than anyone on the planet, and he … Read More

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October 2, 2015 - 

The UserTesting research team has seen its fair share of testing videos. Cumulatively we watch over 10,000 videos of study participants and produce more than 1,000 reports every year. We’ve been inside users’ heads and we’ve seen their emotions. We’ve … Read More

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October 1, 2015 - 

Several months ago I signed up for a free trial account with a popular online shipping service. Signing up was easy. Until I was asked for my credit card information. Naturally I hesitated. Why did this company need that information … Read More

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September 30, 2015 - 

This is a Q&A interview with Nir Eyal about his book Hooked: How to Build Habit-Forming Products. Nir writes, consults, and teaches about the intersection of psychology, technology, and business. He’s also taught at the Stanford Graduate School of Business … Read More

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September 29, 2015 - 

What’s the main goal of your site? To sell products? Generate leads? Get sign ups? If you want to get users to take a specific action, then designing persuasive call-to-action buttons is critical. Whether you’re using them on pricing pages, … Read More

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7 Landing Page Mistakes to Avoid

September 28th, 2015
September 28, 2015 - 

I have a question for you. And I want you to be honest with yourself. Have you talked talked to an end user of your website, product, or service in the last week? If you’re like most people, you probably … Read More

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September 24, 2015 - 

Being a great UXer takes a lot of work. You need to be creative, empathetic, articulate, and patient (among many, many, other qualities). And those traits don’t just manifest overnight. Like an athlete, you need to train and exercise your … Read More

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September 23, 2015 - 

It was on my commute home from work when I was deep in the throes of an intense game of Two Dots. I’d been stuck on a level for basically forever and had two clear choices: break down and buy … Read More

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September 22, 2015 - 

This is a guest post from Bethany Colden, a recent graduate of General Assembly’s UX Design Immersive program. Enjoy! As a student in General Assembly’s User Experience Design Immersive, I’ve spent my summer eating, sleeping and breathing UX. The course … Read More

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