December 18, 2014 - 

Sometimes we marketers spend so much time focused on getting potential customers to convert that we neglect to focus on what happens next. Of course, conversions are wonderful. Everyone wants their audience to take action—that’s the point of most B2B … Read More

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December 17, 2014 - 

With all the arguments about the ideal number of usability study participants, it’s enough to make your head spin! Because of this, we’re often asked about how many people to test with during studies—but there isn’t an answer that works … Read More

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December 16, 2014 - 

We were recently talking with Arthur Bodolec, co-founder of Feedly, about how his team gathers user feedback before they design anything. We had a question for him: How did Feedly decide to take a user-centric approach to development? Here’s his … Read More

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December 15, 2014 - 

If you’re in the UX industry, you’ve probably heard the words “omni-channel” and “multi-channel” getting thrown around, but when it comes to defining them, things get a little hazy. The main difference between these two methodologies lies in the process … Read More

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December 12, 2014 - 

We’re nearing the end of the year, and here at UserTesting, we’re starting to plan our UX, marketing, and mobile conference schedule for 2015. Some of the events on our list are held in-person, and others are virtual. In-person conferences … Read More

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December 11, 2014 - 

Bryan Eisenberg recently joined us for a webinar based on his new book Buyer Legends: The Executive Storyteller’s Guide. The webinar and the book cover a practical way to keep your customer and their experience at the top of the … Read More

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December 10, 2014 - 

Getting people to visit your digital offerings is hugely important, but it’s not necessarily the key to increasing revenue. To truly boost the bottom line, you must find ways to entice those potential customers to do something—they need to click, … Read More

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December 9, 2014 - 

The holiday season is here! And between shopping for hard-to-buy-for family members, booking travel reservations, and finding the perfect eggnog recipe, the last thing anyone needs is a frustrating online experience. This year, we’d like to celebrate the companies that … Read More

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December 8, 2014 - 

The challenge Atlassian, the company that makes JIRA, Confluence, and other enterprise software, has a niche market. They need to be able to get user feedback on their products, but sometimes it can be difficult for them to find users … Read More

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December 5, 2014 - 

We’ve said it before, and we’ll say it again: CAPTCHA is a pretty terrible user experience. No one likes deciphering squiggly letters or garbled audio clips to prove they aren’t a spambot. Luckily, there are plenty of user-friendly CAPTCHA alternatives, … Read More

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