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Friday Fix-02
July 31, 2015 - 

It’s Friday, you made it! When you’re done with the cat videos and weekend planning, we’ve got a few great reads to kick off your weekend. Check out our favorite articles from this week: Pixar’s 22 rules of storytelling adapted for UX … Read More

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remote-moderated-featured
July 30, 2015 - 

Long-distance relationships are hard. Communication can be limited to texts and phone conversations. There can be a lot of guesswork in understanding the other person’s intent and message without visual cues. You sometimes wonder where the other person even is, … Read More

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ModernMarketer-02
July 30, 2015 - 

Don Draper would never make it as a modern marketer. While he may have been advertising gold in his time, things have changed—a lot—since then. The modern marketer has a lot more on their plate than a catchy jingle and … Read More

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psychology-of-choice-featured
July 28, 2015 - 

In this article we explore the research of how people experience the decision-making process, and how you can apply proven psychological principles to increase sales online. How much choice is too much? The common belief is that more choice is … Read More

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Tuning in to Apple Music

July 28th, 2015
AppleMusic-02
July 28, 2015 - 

Every Tuesday, UserTesting studies a different topic to share here on the blog. We hope you’ll learn some nifty research techniques and get inspired to run some insightful tests of your own. Enjoy, and check back in next Tuesday! First … Read More

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ut_blog_cx-ux-07-27-02
July 27, 2015 - 

There’s a question I often ask myself whenever I’m studying someone’s experience with a company: “Is it UX or CX?” Is there really any difference? The answer became clear to me after my husband and I returned from our honeymoon … Read More

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How to Manufacture Desire

July 27th, 2015
hooked-featured
July 27, 2015 - 

This guest post is adapted from Hooked: How to Build Habit-Forming Products by Nir Eyal. Nir blogs about the psychology of products at NirAndFar.com. Type the name of almost any successful consumer web company into your search bar and add … Read More

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poll-01
July 24, 2015 - 

With technology advancing faster than ever before, it’s no surprise that companies are getting creative with their advertising. However, Apple’s new targeted ad system is stirring some people up. Apple was recently awarded the targeted ad technology patent, which would allow them … Read More

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Friday Fix_7.24-02
July 24, 2015 - 

It’s Friday, you made it! When you’re done with the cat videos and weekend planning, we’ve got a few great reads to kick off your weekend. Check out our favorite articles from this week: The Impact of Happiness on Online Experience An … Read More

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ux-research-tips-featured
July 23, 2015 - 

This post is adapted from the eBook A Complete Guide to UserTesting Your Next Project. When you’re conducting UX research, your goal is to get consistent and reliable feedback on how users naturally interact with a product. You’re looking to find … Read More

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