cro-featured
October 30, 2014 - 

We’re talking Conversion Rate Optimization (CRO). Whether you’re in marketing, sales, UX, or even product management, everyone should care about conversion rates. When your conversion rate improves, so does your bottom line and the success of your brand. So where … Read More

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lab-featured
October 29, 2014 - 

In a previous post on the UserTesting blog, I wrote about my love for usability labs and in-person research. Meeting with users face-to-face allows a researcher to have an open conversation about a current site issue or a potential design flaw. … Read More

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Holiday-Featured-Blog-Image (1)
October 28, 2014 - 

With Black Friday, Cyber Monday and the rest of the holiday shopping season just around the corner, are you absolutely sure that your online store is ready to handle all of the extra attention you’ll be getting? You’re in for … Read More

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yelp ebook featured
October 27, 2014 - 

If you’ve been hanging around the UserTesting blog lately, you’ve probably heard that we’ve been working on a UX design exercise with our friends from UXPin and Optimal Workshop. We user tested Yelp’s website and then UXPin imagined a redesign … Read More

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qualitative
October 27, 2014 - 

   You can learn a lot from statistics. For example, did you know that from 2000 to 2009, there was a direct correlation between the divorce rate in Maine and the per capita consumption of margarine in the U.S.? Don’t … Read More

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designchallenge-featured
October 24, 2014 - 

Let’s not beat around the bush. There are some user experiences that just simply ruin everybody’s day. We spend a lot of time here at UserTesting studying what these experiences are, how users react to them, and how they can … Read More

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Brian Sullivan
October 23, 2014 - 

Today’s guest post is from Brian Sullivan, who recently presented a webinar with us called “Produce Like Picasso: Mastering Design Delivery.” The recording of the webinar is now available on-demand. Enjoy! Many design concepts are hard to explain because our … Read More

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steven-mac-featured
October 22, 2014 - 

In today’s guest post, online marketing expert Steven Macdonald shares how he used user testing to form the basis of a wildly successful CRO strategy. Enjoy! You’re already busy optimizing your website and running A/B tests, right? Good. And how … Read More

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multi-level-nav-featured
October 20, 2014 - 

Today’s post is an excerpt from our free eBook, Lessons Learned from Watching 200,000 User Testing Videos. Enjoy! Let’s take a look at one of your site’s most important elements—your navigation. Most designers create multi-level navs with good intentions. They … Read More

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yelp ebook featured
October 16, 2014 - 

We’ve been working away on an exciting project with our friends from UXPin and Optimal Workshop: a UX design exercise in which we imagine a complete redesign of Yelp’s website. The eBook detailing the process will be available for download … Read More

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