brand-perception-featured
February 27, 2015 - 

Let’s play a little word association game. I’m going to share the names of a few companies for you to consider. Think about what word you would use to describe your opinion about their brand. OK, here we go: Virgin … Read More

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Poll-FeaturedImage
February 27, 2015 - 

The FCC voted on Thursday, 2/26,  to pass strict new regulations to keep the internet equally open to all individuals. Opponents, mostly ISPs, argued regulations would interfere with the free market. The vote passed the regulations with a 3-2 decision. … Read More

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in-the-wild-featured
February 26, 2015 - 

These days, you can test more user experiences than ever before. Here at UserTesting, we recently launched our new mobile recording technology, which makes it possible to test user experiences in real-world locations like retail stores, restaurants, stadiums, airports, and … Read More

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happn-featured
February 24, 2015 - 

Every Tuesday, UserTesting’s Research Team studies a different product to share here on the blog. We hope you’ll learn some nifty research techniques and get inspired to run some insightful tests of your own. Enjoy, and check back in next … Read More

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marketing-questions-featured
February 23, 2015 - 

We’ve all seen them. Maybe you have one on your team. Maybe you’re hoping to become one. We’re talking about spectacular marketers. The ones who always have a brilliant campaign idea up their sleeve. The ones who build the highest-converting … Read More

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InHouseAgency-POLL
February 20, 2015 - 

What would you like to learn next? Here at UserTesting, we’re creating some new resources to help you be successful at testing, measuring, and improving your customer experience. We’d like your input on the topic for our next eBook! User … Read More

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podcast-featured
February 19, 2015 - 

In this podcast episode, UserTesting’s Research Manager, Bryan Kern, and Lead Mobile Researcher, Lisa Preville, chat about destination testing and the capabilities of the new UserTesting Mobile Recorder. They discuss: The difference between “in-the-wild” and “destination” testing “Device” versus “beyond-the-device” … Read More

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Why Doesn’t Mobile Convert?

February 18th, 2015
Mobile_Conversion_featured
February 18, 2015 - 

Today’s post is an excerpt from our popular eBook, Why Mobile Doesn’t Convert, and How to Fix It. Enjoy!   If there’s a consensus about anything in the fast-changing mobile market, it’s the idea that e-commerce conversion—the ability to move … Read More

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UserTesting Poll
February 12, 2015 - 

These days, it’s easier than ever before to test the user experience across every channel and device. More and more companies are focusing on understanding a customer’s complete omni-channel experience. Some companies do a lot of user testing on their … Read More

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written-response-featured
February 12, 2015 - 

Imagine this scenario. You’ve just run a 5-person usability study on your e-commerce site. User A told you that “…During the filtering process, it seemed like I could only research one brand at a time.” Then User D mentioned that … Read More

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