UserTesting Poll
March 27, 2015 - 

This year’s buzz out of SXSW was all about the live-streaming video app, Meerkat. However, with the ever-changing climate that is the tech industry, Twitter recently made an announcement to launch their own rival product, Periscope. Both products give users … Read More

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DesktopMobileSM
March 26, 2015 - 

Taking your customer experience from the desktop to mobile can be daunting. Here’s what to consider when deciding when to optimize your website for mobile or build an app. Note: this article is for companies that currently have websites, but … Read More

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focus-groups-featured
March 25, 2015 - 

A lot of remote, qualitative testing is done on an individual level. However, it is possible to conduct group interviews—often called focus groups—in an online environment. And not only is it possible…it can be a lot of fun! Why remote? … Read More

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unboxing-featured
March 24, 2015 - 

You’ve developed your new product and designed your packaging. It’s personalized with your company’s branding, and now you’re excited for people to get their hands on it. The physical product is shipped to customers, and then… it flops. What happened? … Read More

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smallcoffee-02
March 24, 2015 - 

Grabbing a cup of coffee on my way to work is part of my daily commute. Thirty minutes on the train, another 15 to walk to the office, and another 10-20 for coffee. Yes, it’s that important. And I’m not … Read More

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poll-feature
March 20, 2015 - 

Even among companies that invest in user testing and value user-centric design, there’s debate about whose decision is ultimately “right.” Some say it should be the designer. While it’s important to listen to user feedback along the way, the designer … Read More

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tree-testing-featured
March 19, 2015 - 

Peanut butter and jelly. Coffee and cream. Calvin and Hobbes. Gin and tonic. Sometimes, great things come in pairs. And if you’re research-minded like myself, there’s nothing better than pairing quantitative data with qualitative insights. While UserTesting’s platform was originally … Read More

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fitbit-featured
March 17, 2015 - 

Ah, March. Around the time when most New Year’s resolutions have long been forgotten. However, this might not be true for Fitbit users—or so our recent study finds. For many of us, the popularity of the Fitbit came around as … Read More

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amazon-fire-POLL
March 13, 2015 - 

We always recommend that companies test their prototypes before launching anything new. Getting customer feedback along the way will always help keep your project user-friendly. UX designers have lots of options when creating their prototypes, and some find that the prototyping tools themselves … Read More

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mobile-multi-channel-featured
March 11, 2015 - 

Today’s guest post was written by Mike Cassidy, Storyteller at BloomReach. Enjoy! There’s good news for those of you who are tired of hearing—year after year—that this is The Year of Mobile: The Year of Mobile is over. It’s become … Read More

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