August 29, 2014 - 

One-page websites are growing in popularity. They’ve been applauded for making the user workflow very intuitive and straightforward. (It’s hard to get lost on a single page!) They’re a huge hit with sites that have a single-action goal: Purchasing an … Read More

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August 27, 2014 - 

As B2B marketers, we are many things when it comes to our company’s success. We are lead generation machines. We are masters of Big Data. We are front-line defenders of brand. We are competition squashers. But how often do we … Read More

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August 26, 2014 - 

Looking for an awesome UX blog to read? We’ve compiled a list of some of our favorite blogs in the industry (in no particular order). Feel free to add your own suggestions in the comments area at the bottom of … Read More

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August 22, 2014 - 

Reassuring customers that the information they provide is secure is an important factor when designing for both web and mobile experiences. We see cases in which users say they’ll wait until later and perform a transaction on a computer because they’re not … Read More

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August 21, 2014 - 

Our job as marketers and designers is to get folks to act. We want our audience to sign up for a trial, make a purchase, or become more aware of our products and benefits. In order to make this happen, … Read More

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August 20, 2014 - 

In today’s guest post, David DeFranza, Senior Content Strategist at Brooks Bell, explains how roadmaps can help your testing strategy. A/B testing, at its core, is a simple idea: We compare the performance of one website element or design to … Read More

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August 19, 2014 - 

Today’s guest post comes from Jeremy Smith at Crazy Egg. Enjoy! A lot of marketers think A/B testing, usability testing, and other methods of gathering user data sound boring. Just the word “testing” makes them cringe with bad memories of the … Read More

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August 15, 2014 - 

Pop-ups are a big source of debate between the marketing and UX communities. On the one hand, they can help you capture a lot of new leads, since they make it easy for users to opt in to your email … Read More

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August 13, 2014 - 

Up until my late 20s, I must’ve spent at least 75% of my time watching, playing, or just thinking about sports—and I wouldn’t be surprised if it was even more than that. Nowadays, the percentage of my time devoted to … Read More

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August 12, 2014 - 

Agencies have their own unique set of challenges. How do you write a convincing proposal without access to a prospective client’s analytics? How do you prove your concepts when your client’s opinion always trumps yours? How do you launch solutions with less … Read More

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