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  • To help our customers launch the most compelling digital experiences, we partner with UserTesting to bring human insight into our design process, empowering us with a higher degree of confidence.
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    Jaime Vasquez Principal Experience Architect & Digital Strategist, Adobe Consulting
  • Our CEO, Satya Nadella, tells us often that the source of innovation comes from having a deep sense of empathy. And it's true, empathy makes us better innovators. Today, Microsoft is stronger than ever. UserTesting helps our entire company get feedback from our customers at every single point in the journey.
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    Tom Lorusso Xbox Principal User Research Manager, Microsoft
  • In the race for high quality human insights, nobody beats UserTesting. We recruit target users and complete our tests in hours, not weeks. It's our insight engine -- the power unit behind our momentum -- and a key reason why our remote design sprints are seen as so successful by our business leaders.
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    Sam Howard Senior UX Researcher, DAZN
  • A tool like UserTesting makes it much easier for us to understand how customers are using our solutions, and negates the need for additional time-consuming research."
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  • UserTesting empowers us to have a much more strategic approach than NPS alone because it delivers far richer human insight.
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  • UserTesting has totally changed the perception about user research being an expensive and time-consuming process.
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  • We had to figure out the ‘why’ before we could get to the ‘how.’ Understanding ‘why’ became our goal…. When we couldn’t ask ‘why’ anymore, we felt like we were getting closer to the answer.
    Travers Korobanik, Associate Manager, Experimentation & Research
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  • UserTesting helped us better understand how our customers feel, allowing us to produce more meaningful experiences for them - ones that not only get the job done, but help them feel good about doing it with us.
    Ki Arnould, Senior UX Researcher
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  • UserTesting means we can reach out to customers remotely - at their homes in London or at their offices in New York. Having diverse perspectives for all the products we create is vital to our success.
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    Omar Musa Director of Product Design & UX, Burberry
  • Talking to patients builds empathy for the patients, and helps us understand the ‘why’ behind whatever we decide we are going to build.
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  • We can co-create digital and product experiences with our target customers on a daily basis with UserTesting. No other solution makes it easier and faster to be Customer First, regardless of what we’re building.
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  • The breakout session on storytelling was amazing! I can't say enough good things about the presenters on their content.”

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  • Moving into digital is an area that we have been doing for some time and are continuing to move forward in. And so learning about how users are using those products and how to best deliver them helps us grow the entire company.
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  • People love Flow. They actually use it a lot. And they love the simplicity of it. But sometimes Flow needs a bit more guidance in the way it behaves - and that’s where UserTesting contributors helped us understand how to refine the feature.
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  • We study our users at both the micro and macro levels. UserTesting is an integral component of our development cycle as it helps us scale our products from now to the future.
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  • This study has helped our team effectively identify and advocate for changes across the company that prospects and customers actually want based on their journey, which is our ultimate goal.
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Empatía con el cliente para cualquier experiencia

Sea cual sea tu especialidad (interfaz de usuario (UI), experiencia del usuario (UX), experiencia del cliente (CX) o una combinación de todas), echa un vistazo a estos recursos para aprender más sobre mantener el cliente en el centro de las experiencias que creas.

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UI vs. UX

Entiende las diferencias entre UI y UX y cómo los puntos de vista humanos pueden ayudarte con ambas. 

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Diseñar para todas las experiencias

Sea cual sea la definición del diseño de UX, los expertos coinciden en que lo más importante es mantener al cliente en el centro. 

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Poner a prueba la experiencia del cliente

Centrarse en el cliente es un objetivo en constante evolución. Descubre por qué poner a prueba tus experiencias en un enfoque holístico es la mejor manera de garantizar una fantástica experiencia al cliente.

Resources

UserTesting 2024 Retail Benchmark Report
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2024 UserTesting Retail Benchmark Report

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Forrester report guide
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Planning guide 2024: Customer experience

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Podcast

Hear from experts behind some of the world’s most successful digital experiences.

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Tesco: win more moments that matter with customer-centric campaigns

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UserTesting’s AI Philosophy

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Puntos de vista reales y rapidos

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