Turning confident customers into loyal advocates
Traditional banks have become keenly aware of the importance of customer empathy. According to Forrester's Banking Predictions Report, they did a great job of gaining consumer trust by reaching out to and preparing customers for risk. Yet, just a few years later, consumer trust in banks is dropping, according to the same report.
Research from Forrester recommends that banks continue to lead with empathy as they did during the pandemic and take a data-driven approach to maintain and earn consumer trust with concrete, targeted actions that help consumers navigate the cost-of-living crisis.
Access this free online guide to learn how to:
- Discover customer needs early
- Innovate faster
- Drive business growth
- Reduce risk
Learn from organizations already leveraging the Human Insight Platform like Tesco Bank, T. Rowe Price, Experian, Wise, ATB Financial, Finastra and more.