Platform: Customer Experience Core

Authentic customer experiences

The UserTesting platform is your one-stop shop for accelerating time to insights. Build the test, distribute it to your target audience, and start capturing customer experiences live or on video same day or in a matter of hours.
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Scaling human insights to inform business decisions

Relying on data alone to understand customers will create an empathy gap that puts organizations at the risk of customer disconnect. With a test builder, a template gallery, and machine learning-powered test distribution engine under the hood, the UserTesting platform accelerates time to real-world, customer insights for organizations of all sizes.

Test plan builder

The test plan module includes a drag-and-drop test builder for testing anything from websites and prototypes to campaigns and competitive brands. Build your test from scratch or select from a gallery of pre-built templates to launch your test in record time

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Audience targeting

Specify your audience by screening contributors from UserTesting’s global network of contributors or connecting to your preferred network.

Choose your audience:

  • UserTesting network
  • Custom networks
  • Favorited network
  • Invite network
  • Fuel Cycle community

Automated test distribution

A machine learning-powered test distribution engine automatically matches you to the right audience within the UserTesting Contributor Network based on parameters including screening questions, demographics, device type, language, and custom filters.


Video capture and live streaming

Digital and real-world customer experiences are recorded on desktop and mobile devices or live streamed for in-platform viewing.

Multiple data streams capture:

  • Facial expressions
  • Tone of voice
  • First reactions
  • Digital interactions

Flexible testing capabilities

  • Live interviews
  • Usability testing
  • Brand and messaging testing
  • Card sorting Tree testing
  • Clickstream tracking

Faster access to contextually rich customer insights with UserTesting