Platform: Customer Experience Narrative Core

Authentic customer experiences

The UserTesting platform is your one-stop shop for accelerating time to insights. Build the test, distribute it to your target audience, and start capturing customer experiences live or on video same day or in a matter of hours.

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Scaling human insight to inform business decisions

Relying on data alone to understand customers will create an empathy gap that puts organizations at the risk of customer disconnect. With a test builder, a template gallery, and machine learning-powered test distribution engine under the hood, the UserTesting platform accelerates time to real-world, customer insights for organizations of all sizes.

Test plan builder

The test plan module includes a drag-and-drop test builder for testing anything from websites and prototypes to campaigns and competitive brands. Build your test from scratch or select from a gallery of pre-built templates to launch your test in record time

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Audience targeting

Specify your audience by screening contributors from UserTesting’s global network of contributors or connecting to your preferred network.

Choose your audience:

  • UserTesting Contributor Network
  • Custom networks
  • Favorited network
  • Invite network
  • Fuel Cycle community
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Automated test distribution

A machine learning-powered test distribution engine automatically matches you to the right audience within the UserTesting Contributor Network based on parameters including screening questions, demographics, device type, language, and custom filters.

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Video capture and live streaming

Digital and real-world customer experiences are recorded on desktop and mobile devices or live streamed for in-platform viewing.

Multiple data streams capture:

  • Facial expressions
  • Tone of voice
  • First reactions
  • Digital interactions
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Flexible testing capabilities

  • Live interviews
  • Usability testing
  • Brand and messaging testing
  • Card sorting
  • Tree testing
  • Clickstream tracking
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Insights that shape experiences throughout the customer journey

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Product development

Problem definition  ●  Feature prioritization  ●  Prototype validation  ●  Usability testing  ●  Longitudinal studies

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Marketing optimization

Website testing  ●  Customer journey mapping  ●  Messaging & campaign validation  ●  A/B testing  ●  Competitive comparison

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Customer experience

Opportunity identification  ●  Benchmarking internal implementation  ●  Multichannel experiences  ●  Risk mitigation

Faster access to contextually rich customer insights with UserTesting

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Additional resources

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Industry Report

2023 Experience Industry Report

Demand for experience research is growing. Learn how organizations are keeping pace.

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4 best practices for delivering top ecommerce experiences

The ecommerce marketplace continues to grow rapidly. With increasing digital literacy amongst consumers and new markets developing worldwide, there are big wins to be had for both established and up

Customer Story

Scotts Miracle-Gro + UserTesting

See how Scotts Miracle-Gro creates exceptional digital experiences across its portfolio of brands.