Platform: Customer Experience Narrative Core

Authentic customer experiences

The UserTesting platform is your one-stop shop for accelerating time to insights. Build the test, distribute it to your target audience, and start capturing customer experiences live or on video same day or in a matter of hours.

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Scaling human insight to inform business decisions

Relying on data alone to understand customers will create an empathy gap that puts organizations at the risk of customer disconnect. With a test builder, a template gallery, and machine learning-powered test distribution engine under the hood, the UserTesting platform accelerates time to real-world, customer insights for organizations of all sizes.

Test plan builder

The test plan module includes a drag-and-drop test builder for testing anything from websites and prototypes to campaigns and competitive brands. Build your test from scratch or select from a gallery of pre-built templates to launch your test in record time

Audience targeting

Specify your audience by screening contributors from UserTesting’s global network of contributors or connecting to your preferred network.

Choose your audience:

UserTesting Contributor Network
Custom networks
Favorited network
Invite network
Fuel Cycle community

Audience management

Automated test distribution

A machine learning-powered test distribution engine automatically matches you to the right audience within the UserTesting Contributor Network based on parameters including screening questions, demographics, device type, language, and custom filters.