Financial services

Tesco Bank + UserTesting

Learn how the UK retail bank understands customer behaviors, tests marketing materials, and developed their online claims process

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  • Testing of in-store ads for credit cards and letters to customers
  • Development of the online claims process for auto accidents
  • Ethnographic study helped build the Clubcard Pay+ program
UserTesting is a real staple for us in the design practice at Tesco Bank. It allows us to connect with customers and understand customers in much more depth.
Catherine Richards - Tesco Bank
Catherine Richards Head of Customer Design, Tesco Bank
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