Understanding evolving ecommerce expectations in North America

Holiday shopping can be a combination of tradition, nostalgia, excitement, and stress for consumers. As retailers evolve to meet the changing needs of their customers, finding the right balance to create memorable—and profitable—holiday shopping experiences is a challenge ecommerce businesses face year after year.

To learn more about evolving ecommerce expectations, UserTesting surveyed 2,003 consumers in North America to learn how people are adopting new shopping trends, leaning into more traditional holiday shopping rituals, and what they expect to spend this year.

Check out the infographic, highlight reel, and access the executive summary report below.