Executive summary: Understanding evolving ecommerce expectations in North America

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Shoppers are more sophisticated than ever, and their expectations include a desire for efficiency and convenience while still providing a nostalgic, memorable holiday shopping experience. 

The survey was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Access this executive summary of UserTesting's random, double-opt-in survey of 2,003 North American consumers who have participated in Black Friday and/or Cyber Monday shopping. The survey was commissioned by UserTesting between September 26 and September 28, 2022.

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