Social commerce

Get ahead of messaging, content and expectations of the social buying experience
social commerce

Pre-built templates are helpful if you are trying to better understand evolving shopper expectations, want to expand to various social channels or want to optimize your current experience across social media posts, stories and video content. Designed by research experts, UserTesting templates provide out-of-the-box sample questions that can be used as-is or customized to fit an organization’s exact testing requirements. 

Social media platforms are emerging sales channels that drive not only product discovery but also transactions, enabling shoppers to purchase at the moment of inspiration. Social commerce templates empower companies to obtain fast, opt-in feedback from shoppers on popular social media platforms like TikTok, Facebook, Instagram, Pinterest, and WhatsApp, so they can create more engaging and impactful buying experiences. 

Templates enable companies building products, services, brands and experiences to obtain rapid feedback in the form of video recordings from contributors that have opted-in to share their perspectives and experiences as they execute a pre-built series of tasks and instructions online.

Use these templates to:

  • Optimize digital channels for ecommerce (Facebook, Instagram, Pinterest, Twitter, TikTok, and WhatsApp)
  • Understand the customer’s experience as they move from a social media post to an e-commerce store
  • Uncover which social media influencers your target audience turns to for advice and inspiration, and what makes their content valuable
  • Engage more authentically using feedback from customers to improve your social media posts, stories and video content


Continually optimize social commerce experiences by better understanding expectations across any social media platform…