What you'll learn
1. How to optimize digital channels for ecommerce (Meta, Instagram, Pinterest, Twitter, TikTok, and WhatsApp)
2. A better understanding of the customer’s experience as they move from a social media post to an e-commerce store
3. Which social media influencers your target audience turns to for advice and inspiration, and what makes their content valuable
4. How to engage more authentically using feedback from customers to improve your social media posts, stories, and video content
Social media platforms are emerging sales channels that drive not only product discovery but also transactions, enabling shoppers to purchase at the moment of inspiration. Social commerce is the ability to make a product purchase from a third party, within a native social media experience.
It enables consumers who are browsing platforms like Instagram or Twitter to make purchases within the app itself—without being redirected to a business’ site to complete the checkout process. After purchasing, users can seamlessly go back to their feeds.
Social media usage isn’t slowing down and it’s predicted that in 2022, US social commerce revenue will reach $45.74 billion and by 2025, $1.2 trillion. Meta is currently the top-performing social commerce platform, with over 56 million buyers, and many other platforms are following suit with their own features.
A lot remains to be explored, from expanding global reach, targeting various age demographics and first-time social commerce users, to enhancing trust in this form of shopping. This social commerce template can empower your organization to obtain fast, opt-in feedback from shoppers on popular social media platforms like TikTok, Facebook, Instagram, Pinterest, and WhatsApp, so they can create more engaging and impactful buying experiences.
Whether your goal is uncovering gaps in the experience to improve conversion rates or testing competitive flows, this template is helpful to better understand evolving shopper expectations, expand to various social channels, or optimize your current experience across social media posts, stories, and video content.
Competitive analysis with UserTesting
To stay ahead of the pack, brands often analyze the competition’s strengths and weaknesses to devise winning strategies. This guidebook provides ideas for how UserTesting can help you better understand your competitive differentiators as well as identify areas of opportunity.
Now that you know how to use this template to fit your needs, dive into the resources below to learn how teams across your organization can rely on human insight to create successful, customer-centric products and experiences.
Marketing teamsDrive growth with critical insights from real customers about your brand, products, advertising, promotions, and more.
Product and Design teamsCollect feedback on any experience, analyze results, and share findings while saving time and reducing the cost of rework.
Forrester: UserTesting delivers a 665% ROI over three years
A recent Total Economic Impact™ (TEI) Study, conducted by Forrester on behalf of UserTesting, illustrates how organizations using the UserTesting Human Insight Platform can realize $2.03M in value and 665% in ROI over a three-year period.