Understand needs

Social commerce

Get ahead of messaging, content, and expectations of the social buying experience
social commerce

What you'll learn

1. How to optimize digital channels for ecommerce (Meta, Instagram, Pinterest, Twitter, TikTok, and WhatsApp)

2. A better understanding of the customer’s experience as they move from a social media post to an e-commerce store

3. Which social media influencers your target audience turns to for advice and inspiration, and what makes their content valuable

4. How to engage more authentically using feedback from customers to improve your social media posts, stories, and video content

Competitive analysis with UserTesting

To stay ahead of the pack, brands often analyze the competition’s strengths and weaknesses to devise winning strategies. This guidebook provides ideas for how UserTesting can help you better understand your competitive differentiators as well as identify areas of opportunity.

How to win over your customers through competitive analysis

Forrester: UserTesting delivers a 665% ROI over three years

A recent Total Economic Impact™ (TEI) Study, conducted by Forrester on behalf of UserTesting, illustrates how organizations using the UserTesting Human Insight Platform can realize $2.03M in value and 665% in ROI over a three-year period.

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