Ecommerce and shopping cart experience

Ecommerce is an ever-evolving space, what with the rise of digital buyers and social commerce, and the growing importance of brand building. While the industry is slated to grow by almost $11 trillion within the next few years, it’s also been a tumultuous period. What’s also increasing is economic uncertainty, fierce competition, platform restrictions, and privacy laws putting a strain on budgets and resources.

On average, less than two percent of ecommerce site visits end with a purchase, while almost 70% of shopping carts are abandoned. This means there’s plenty of opportunity being left on the table. Boost your conversion rates and enhance your digital and in-person experience by testing ideas, optimizing campaigns, and getting feedback from buyers.

You never truly know what your customers are thinking, or expecting, and making assumptions can be costly in the long run. From ad testing, cart abandonment, to website conversions, to name a few, UserTesting offers plenty of template options for every kind of focus.

Your shopping experience shouldn’t be prioritized solely for the end-of-the-year holiday period (which seems to call for earlier and earlier preparation each year). The UserTesting templates fit every kind of need, whether you’re gearing up for a pricing change, garnering feedback on your ads before an overhaul, or pinpointing issues across channels after noticing performance is down. As always, test early and often, and catch problems before they multiply.

While it can be tempting to discover every pain point at once, hone in on one area at a time. This ensures you’re strategically allocating budget and time and ranking priorities effectively.

Ecommerce teams that leverage this set of templates will avoid costly mistakes and missed sales due to a sub-optimal shopping experience. Thanks to the pre-made questions, use these templates as inspiration or customize to create your own test.