LAUNCH AND ITERATE QUICKLY
Reduce cart abandonment
Leverage human insight to pinpoint shopper friction and reduce cart abandonment
What you'll learn
How easily your digital ad is understood by your target audience
The key pain points lying in your cart experience for shoppers
Reactions and expectations from your target market on changes to product pricing
Areas of improvement across channels
Ecommerce is an ever-evolving space, what with the rise of digital buyers and social commerce, and the growing importance of brand building. While the industry is slated to grow by almost $11 trillion within the next few years, it’s also been a tumultuous period. What’s also increasing is economic uncertainty, fierce competition, platform restrictions, and privacy laws putting a strain on budgets and resources.
On average, less than two percent of ecommerce site visits end with a purchase, while almost 70% of shopping carts are abandoned. This means there’s plenty of opportunity being left on the table. Boost your conversion rates and enhance your digital and in-person experience by testing ideas, optimizing campaigns, and getting feedback from buyers.
You never truly know what your customers are thinking, or expecting, and making assumptions can be costly in the long run. From ad testing, cart abandonment, to website conversions, to name a few, UserTesting offers plenty of template options for every kind of focus.
Featured guide
Competitive analysis with UserTesting
Learn how to understand your competitive differentiators and identify areas of opportunity.
Additional resources
Now that you know how to use this template to fit your needs, dive into the resources below to learn how teams across your organization can rely on human insight to create successful, customer-centric products and experiences.
Pulse Report: Retail, Q1 2025
Uncover the drivers behind consumer loyalty and how innovative retailers succeed in this quarterly Pulse Report.
