What you'll learn
1. How easily your digital ad is understood by your target audience
2. What expectations buyers have of your app store page
3. The key pain points lying in your cart experience for shoppers
4. Reactions and expectations from your target market on changes to product pricing
5. Existing gaps in the flow from social media post to ecommerce store
5. Areas of improvement across channels
Ecommerce is an ever-evolving space, what with the rise of digital buyers and social commerce, and the growing importance of brand building. While the industry is slated to grow by almost $11 trillion within the next few years, it’s also been a tumultuous period. What’s also increasing is economic uncertainty, fierce competition, platform restrictions, and privacy laws putting a strain on budgets and resources.
On average, less than two percent of ecommerce site visits end with a purchase, while almost 70% of shopping carts are abandoned. This means there’s plenty of opportunity being left on the table. Boost your conversion rates and enhance your digital and in-person experience by testing ideas, optimizing campaigns, and getting feedback from buyers.
You never truly know what your customers are thinking, or expecting, and making assumptions can be costly in the long run. From ad testing, cart abandonment, to website conversions, to name a few, UserTesting offers plenty of template options for every kind of focus.
Your shopping experience shouldn’t be prioritized solely for the end-of-the-year holiday period (which seems to call for earlier and earlier preparation each year). The UserTesting templates fit every kind of need, whether you’re gearing up for a pricing change, garnering feedback on your ads before an overhaul, or pinpointing issues across channels after noticing performance is down. As always, test early and often, and catch problems before they multiply.
While it can be tempting to discover every pain point at once, hone in on one area at a time. This ensures you’re strategically allocating budget and time and ranking priorities effectively.
Ecommerce teams that leverage this set of templates will avoid costly mistakes and missed sales due to a sub-optimal shopping experience. Thanks to the pre-made questions, use these templates as inspiration or customize to create your own test.
Competitive analysis with UserTesting
To stay ahead of the pack, brands often analyze the competition’s strengths and weaknesses to devise winning strategies. This guidebook provides ideas for how UserTesting can help you better understand your competitive differentiators as well as identify areas of opportunity.
Now that you know how to use this template to fit your needs, dive into the resources below to learn how teams across your organization can rely on human insight to create successful, customer-centric products and experiences.
Marketing teamsDrive growth with critical insights from real customers about your brand, products, advertising, promotions, and more.
Product and Design teamsCollect feedback on any experience, analyze results, and share findings while saving time and reducing the cost of rework.
Forrester: UserTesting delivers a 665% ROI over three years
A recent Total Economic Impact™ (TEI) Study, conducted by Forrester on behalf of UserTesting, illustrates how organizations using the UserTesting Human Insight Platform can realize $2.03M in value and 665% in ROI over a three-year period.