Retail & ecommerce
Technology
Amazon Seller Central + UserTesting
Watch how Amazon leverages insight from existing and potential customers to improve the seller experience
About the company
Amazon Seller Central is an online dashboard used by millions of third-party sellers to manage and list products on the Amazon marketplace. Within this dashboard, sellers manage inventory, advertise products, and open support cases.
Industry: Retail & ecommerce, Technology
Company Size: Global
Role: Executives, Marketing, Research
Customer Type: B2B
Headquarters: U.S. & Americas
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Contact SalesThe value of understanding human insight is that it leads us to understand how dynamic our customer base truly is and how it evolves every day. It's never static. It requires us to keep evaluating our products, to see how we can make them better and more powerful for sellers.
Quantitative research can only get at the ‘what.’ UserTesting really helps us understand the ‘why’ very quickly. That helps us make Seller Central profitable for sellers as well as enjoyable for buyers.
