Retail & ecommerce

Technology

Amazon Seller Central + UserTesting

Watch how Amazon leverages insight from existing and potential customers to improve the seller experience

Remote video URL
The value of understanding human insight is that it leads us to understand how dynamic our customer base truly is and how it evolves every day. It's never static. It requires us to keep evaluating our products, to see how we can make them better and more powerful for sellers.
Ryan Melcher - Director, Selling Partner Interfaces at Amazon
Ryan Melcher Director, Selling Partner Interfaces at Amazon
Quantitative research can only get at the ‘what.’ UserTesting really helps us understand the ‘why’ very quickly. That helps us make Seller Central profitable for sellers as well as enjoyable for buyers.
Ann Hsieh Head of Research, Principal at Amazon
Ann Hsieh Head of Research, Principal at Amazon
  • Customer Story Images
    See how Panera Bread cooked up a new catering website to earn an 18% increase in revenue per visit
  • Customer Story Teaser Image
    See how Ancestry improved their trial experience, increasing revenue from new subscribers by 6%
  • Customer Story Teaser Images. Images are used in the cards on the Customer Story Listing Page.
    Watch how PSA crafted their Grade Reveal experience and Collectors developed functionality for the Goldin Auctions website
  • UserTesting customer Little Caesars
    Discover how Little Caesars redesigned the online checkout process to drive a significant increase in their weekly order count