
Retail & ecommerce
Technology
Amazon Seller Central + UserTesting
Watch how Amazon leverages insight from existing and potential customers to improve the seller experience
Remote video URL

Human insight, delivered in the form of videos from existing and potential Amazon sellers on UserTesting’s Contributor Network, helps Amazon address a wide range of business problems.
The value of understanding human insight is that it leads us to understand how dynamic our customer base truly is and how it evolves every day. It's never static. It requires us to keep evaluating our products, to see how we can make them better and more powerful for sellers.
Quantitative research can only get at the ‘what.’ UserTesting really helps us understand the ‘why’ very quickly. That helps us make Seller Central profitable for sellers as well as enjoyable for buyers.