Retail & ecommerce

Technology

Amazon Seller Central + UserTesting

Watch how Amazon leverages insight from existing and potential customers to improve the seller experience

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The value of understanding human insight is that it leads us to understand how dynamic our customer base truly is and how it evolves every day. It's never static. It requires us to keep evaluating our products, to see how we can make them better and more powerful for sellers.
Ryan Melcher - Director, Selling Partner Interfaces at Amazon
Ryan Melcher Director, Selling Partner Interfaces at Amazon
Quantitative research can only get at the ‘what.’ UserTesting really helps us understand the ‘why’ very quickly. That helps us make Seller Central profitable for sellers as well as enjoyable for buyers.
Ann Hsieh Head of Research, Principal at Amazon
Ann Hsieh Head of Research, Principal at Amazon
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