Industry

UserTesting for eCommerce

Create frictionless online shopping experiences by optimizing your ecommerce experiences and boosting conversions with human insight.

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Optimize ecommerce experiences with UserTesting

Drive revenue through optimized ecommerce experiences

With access to more customer data and analytics than ever, it can be a challenge to translate metrics into actionable customer insight. Empowering teams with human insight enables ecommerce teams to capture richer context on customer behaviors and needs, optimize digital experience touchpoints, and make decisions quickly and with confidence.

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Drive revenue through optimized ecommerce experiences

With access to more customer data and analytics than ever, it can be a challenge to translate metrics into actionable customer insight. Empowering teams with human insight enables ecommerce teams to capture richer context on customer behaviors and needs, optimize digital experience touchpoints, and make decisions quickly and with confidence.

Optimize mobile experiences

Discover the drivers of behaviors on mobile, including why users abandon apps, what fuels frequent usage, and how you can improve experiences to drive greater adoption.

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Enrich data and analytics with customer insight

Quickly inform key business decisions with data visualization and auto-generated insights. UserTesting’s machine learning (ML) models are trained to pinpoint key moments in the customer experience, displacing hours of manual analysis.

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Boost conversions by reducing friction

Drive growth with critical insights from real customers about your brand, products, advertising, promotions, and more.

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Adapt and differentiate with UserTesting

How ecommerce organizations leverage UserTesting

  • Tailor experiences by gaining insights into customer preferences, pain points, and expectations  

  • Uncover mobile users' specific challenges and provide insights on optimizing the mobile experience

  • Identify areas where inconsistencies exist and provide insights to ensure a seamless, cohesive experience across channels

  • Understand the specific needs and expectations of target markets to adapt their buyer experience accordingly

  • Uncover pain points in the return and refund process, leading to improvements in user interfaces, communication, and overall customer experience

  • Make UX data-informed strategies for personalized offers, rewards programs, and targeted marketing campaigns

  • Identify barriers to app adoption and providing insights to enhance app usability, performance, and value proposition, ultimately increasing app engagement and usage

  • Identify accessibility barriers and provide recommendations for improving design and usability to meet accessibility standards and guidelines

eCommerce

Build competitive brand experiences with UserTesting

  • "UserTesting helped us understand what our users needed on both a UX and emotional level."
    Melanie
    Melanie Perkins
    Founder & CEO
    Canva
  • "UserTesting is a key driver to Indeed Incubator's success because the human insights we get are so fast, helpful, and easy to share."
    Ann
    Ann Enders
    Director of UX
    Indeed Incubator
  • "My CEO praised my team for the speed and quality of our insights through UserTesting. The platform gives us clear decisions in less than a day."
    lydia
    Lydia Howland
    Head of User Research
    Deliveroo
  • "UserTesting allowed us to optimize our customers' search experience resulting in increased conversions and bottom-line revenue."
    Hernan
    Hernan Savastano
    VP of User Experience
    Zillow
  • "With UserTesting, we are seeing increased conversion rates across the board."
    Varun
    Varun Shah
    CEO
    Eccentric Engine

Hear from your consumers, no experience required

Get started quickly with UserTesting test templates to validate concepts, discover needs, and optimize experiences to drive trust and customer loyalty.
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    Website evaluation

    Assess critical website characteristics such as appearance, ease of use, and trust

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    Social commerce

    Get ahead of messaging, content, and expectations of the social buying experience

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    Customer journey templates and resources

    Understand how customers engage with your brand or products across multiple touchpoints

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Additional resources

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Event

Join us at THiS 2024

The Human Insight Summit is UserTesting's annual customer conference, a three-day event with content that centers on creating more accessible, inclusive, and customer-driven experiences through great

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Blog

4 best practices for delivering top ecommerce experiences

The ecommerce marketplace continues to grow rapidly. With increasing digital literacy amongst consumers and new markets developing worldwide, there are big wins to be had for both established and up

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Solution

eCommerce

Create frictionless online shopping experiences by optimizing your ecommerce experiences and boosting conversions with human insight