Solutions
Ecommerce
Create frictionless online shopping experiences by optimizing your ecommerce experiences and boosting conversions with human insight.
2024 Retail Benchmark Report
Enhance digital shopping experiences
In a competitive market, exceptional customer experiences are essential. With rising costs to attract new shoppers, retaining existing ones is critical amid AI-driven changes in organic search and social media.
Leverage insights from 2,750 shoppers visiting the top 25 US retailers and learn how UserTesting's high QXscore retailers are setting the standard for shopping experiences that drive loyalty and revenue.
Remove purchase barriers and improve the buyer experience
Adapt and differentiate with UserTesting
How ecommerce organizations leverage UserTesting
Optimize and understand how to build an ecommerce digital experience that meets and exceeds customer expectations
Tailor experiences by gaining insights into customer preferences, pain points, and expectations
Uncover mobile users' specific challenges and provide insights on optimizing the mobile experience
Identify areas where inconsistencies exist and provide insights to ensure a seamless, cohesive experience across channels
Understand the specific needs and expectations of target markets to adapt their buyer experience accordingly
Uncover pain points in the return and refund process, leading to improvements in user interfaces, communication, and overall customer experience
Make UX data-informed strategies for personalized offers, rewards programs, and targeted marketing campaigns
Identify barriers to app adoption and provide insights to enhance app usability, performance, and value proposition, ultimately increasing app engagement and usage
Identify accessibility barriers and provide recommendations for improving design and usability to meet accessibility standards and guidelines
Hear from consumers, no experience required
Get started quickly with UserTesting test templates to validate concepts, discover needs, and optimize experiences to drive trust and customer loyalty.
Learn moreWebsite evaluation
Assess critical website characteristics such as appearance, ease of use, and trust
Learn moreSocial commerce
Get ahead of messaging, content, and expectations of the social buying experience
Learn moreCustomer journey templates and resources
Understand how customers engage with your brand or products across multiple touchpoints
