Solutions

Ecommerce

Create frictionless online shopping experiences by optimizing your ecommerce experiences and boosting conversions with human insight.

Custom video thumbnail for solutions -ecommerce

2024 Retail Benchmark Report

Enhance digital shopping experiences

Leverage insights from 2,750 shoppers visiting the top 25 US retailers and learn how UserTesting's high QXscore retailers set the standard for shopping experiences that drive loyalty and revenue.

2024 retail benchmark report CTA

Remove purchase barriers and improve the buyer experience

Customer Story Teaser Images. Images are used in the cards on the Customer Story Listing Page.

Customer story

Canva

Watch how Canva uses human insight to make design accessible to everyone
Krikey teaser

Customer story

Krikey

Watch how Krikey quickly reached one million downloads of their AR gaming app.
Customer Story Teaser Images. Images are used in the cards on the Customer Story Listing Page.

Customer story

PSA & Collectors

Watch how PSA crafted their Grade Reveal experience and Collectors developed functionality for the Goldin Auctions website

Adapt and differentiate with UserTesting

How ecommerce organizations leverage UserTesting

Optimize and understand how to build an ecommerce digital experience that meets and exceeds customer expectations

  • Tailor experiences by gaining insights into customer preferences, pain points, and expectations  

  • Uncover mobile users' specific challenges and provide insights on optimizing the mobile experience

  • Identify areas where inconsistencies exist and provide insights to ensure a seamless, cohesive experience across channels

  • Understand the specific needs and expectations of target markets to adapt their buyer experience accordingly

  • Uncover pain points in the return and refund process, leading to improvements in user interfaces, communication, and overall customer experience

  • Make UX data-informed strategies for personalized offers, rewards programs, and targeted marketing campaigns

  • Identify barriers to app adoption and provide insights to enhance app usability, performance, and value proposition, ultimately increasing app engagement and usage

  • Identify accessibility barriers and provide recommendations for improving design and usability to meet accessibility standards and guidelines

eCommerce

Hear from consumers, no experience required

Get started quickly with UserTesting test templates to validate concepts, discover needs, and optimize experiences to drive trust and customer loyalty.

  • journey icon

    Website evaluation

    Assess critical website characteristics such as appearance, ease of use, and trust

    Learn more
  • idea icon

    Social commerce

    Get ahead of messaging, content, and expectations of the social buying experience

    Learn more
  • devices icon

    Customer journey templates and resources

    Understand how customers engage with your brand or products across multiple touchpoints

    Learn more

Additional resources

Photo of two women sitting at a desk looking at monitor showing a dashboard of ecommerce metrics

Blog

5 tips for retailers preparing for the 2024 holiday shopping season

As the 2024 holiday shopping season approaches, retailers face the challenge of delivering exceptional...
UserTesting 2024 Retail Benchmark Report

Report

2024 UserTesting Retail Benchmark Report

Unlock key insights to boost revenue, traffic, and customer satisfaction in UserTesting's 2024 Retail Benchmark Report.

Customer story

HelloFresh

Witness how the world’s leading meal kit provider uses fast human insight for 9 out of 10 research initiatives