Solutions

Ecommerce

Create frictionless online shopping experiences by optimizing your ecommerce experiences and boosting conversions with human insight.

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Featured resource

Pulse Report: Retail, Q4 2024

Uncover the drivers behind consumer loyalty and how innovative retailers can set themselves apart in an increasingly competitive market in UserTesting's quarterly report.

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Remove purchase barriers and improve the buyer experience

Customer story

Canva

Watch how Canva uses human insight to make design accessible to everyone

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Customer story

Krikey

Watch how Krikey quickly reached one million downloads of their AR gaming app.

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Customer story

PSA & Collectors

Watch how PSA crafted their Grade Reveal experience and Collectors developed functionality for the Goldin Auctions website

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Adapt and differentiate with UserTesting

How ecommerce organizations leverage UserTesting

Optimize and understand how to build an ecommerce digital experience that meets and exceeds customer expectations

Tailor experiences by gaining insights into customer preferences, pain points, and expectations
Uncover mobile users' specific challenges and provide insights on optimizing the mobile experience
Identify areas where inconsistencies exist and provide insights to ensure a seamless, cohesive experience across channels
Understand the specific needs and expectations of target markets to adapt their buyer experience accordingly
Uncover pain points in the return and refund process, leading to improvements in user interfaces, communication, and overall customer experience
Make UX data-informed strategies for personalized offers, rewards programs, and targeted marketing campaigns
Identify barriers to app adoption and provide insights to enhance app usability, performance, and value proposition, ultimately increasing app engagement and usage
Identify accessibility barriers and provide recommendations for improving design and usability to meet accessibility standards and guidelines

Hear from consumers, no experience required

Get started quickly with UserTesting test templates to validate concepts, discover needs, and optimize experiences to drive trust and customer loyalty.

Website evaluation
Assess critical website characteristics such as appearance, ease of use, and trust
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Social commerce
Get ahead of messaging, content, and expectations of the social buying experience
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Customer journey templates and resources
Understand how customers engage with your brand or products across multiple touchpoints
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Additional resources

Blog
A comprehensive guide to A/B testing for CRO and UX
Here's a familiar scenario: you're at a fork in the road with two different...
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Report
2024 UserTesting Retail Benchmark Report
Unlock key insights to boost revenue, traffic, and customer satisfaction in UserTesting's 2024 Retail Benchmark Report.
Learn more
Guide
Buyer's guide: get the right customer insight platform
Learn what to look for in an experience research and insights platform.
Learn more
Blog
How to measure UX ROI and impact
UX teams often face the challenge of getting stakeholders excited about their findings and...
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Blog
Why world-class retailers rely on more than NPS or CSAT
Retail executives have a lot on their minds. Businesses face multiple challenges, from economic...
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Cart abandonment
Ecommerce and shopping cart experience
Leverage human insight to improve your ecommerce experience year-round
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