Industry
UserTesting for eCommerce
Create frictionless online shopping experiences by optimizing your ecommerce experiences and boosting conversions with human insight.
Optimize ecommerce experiences with UserTesting
Drive revenue through optimized ecommerce experiences
With access to more customer data and analytics than ever, it can be a challenge to translate metrics into actionable customer insight. Empowering teams with human insight enables ecommerce teams to capture richer context on customer behaviors and needs, optimize digital experience touchpoints, and make decisions quickly and with confidence.
Drive revenue through optimized ecommerce experiences
Optimize mobile experiences
Discover the drivers of behaviors on mobile, including why users abandon apps, what fuels frequent usage, and how you can improve experiences to drive greater adoption.
Enrich data and analytics with customer insight
Quickly inform key business decisions with data visualization and auto-generated insights. UserTesting’s machine learning (ML) models are trained to pinpoint key moments in the customer experience, displacing hours of manual analysis.
Boost conversions by reducing friction
Drive growth with critical insights from real customers about your brand, products, advertising, promotions, and more.
Adapt and differentiate with UserTesting
How ecommerce organizations leverage UserTesting
Tailor experiences by gaining insights into customer preferences, pain points, and expectations
Uncover mobile users' specific challenges and provide insights on optimizing the mobile experience
Identify areas where inconsistencies exist and provide insights to ensure a seamless, cohesive experience across channels
Understand the specific needs and expectations of target markets to adapt their buyer experience accordingly
Uncover pain points in the return and refund process, leading to improvements in user interfaces, communication, and overall customer experience
Make UX data-informed strategies for personalized offers, rewards programs, and targeted marketing campaigns
Identify barriers to app adoption and providing insights to enhance app usability, performance, and value proposition, ultimately increasing app engagement and usage
Identify accessibility barriers and provide recommendations for improving design and usability to meet accessibility standards and guidelines
Build competitive brand experiences with UserTesting
- "UserTesting helped us understand what our users needed on both a UX and emotional level."
- "UserTesting is a key driver to Indeed Incubator's success because the human insights we get are so fast, helpful, and easy to share."
- "My CEO praised my team for the speed and quality of our insights through UserTesting. The platform gives us clear decisions in less than a day."
- "UserTesting allowed us to optimize our customers' search experience resulting in increased conversions and bottom-line revenue."
- "With UserTesting, we are seeing increased conversion rates across the board."
Hear from your consumers, no experience required
Learn moreWebsite evaluation
Assess critical website characteristics such as appearance, ease of use, and trust
Learn moreCustomer journey templates and resources
Understand how customers engage with your brand or products across multiple touchpoints
Social commerce
Get ahead of messaging, content, and expectations of the social buying experience