UserTesting for eCommerce

Create frictionless online shopping experiences by optimizing your ecommerce experiences and boosting conversions with human insight.

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Optimize ecommerce experiences with UserTesting

Drive revenue through optimized ecommerce experiences

With access to more customer data and analytics than ever, it can be a challenge to translate metrics into actionable customer insight. Empowering teams with human insight enables ecommerce teams to capture richer context on customer behaviors and needs, optimize digital experience touchpoints, and make decisions quickly and with confidence.

Forrest Wave 2023

Remove purchase barriers and improve the buyer experience

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Customer Story

Canva + UserTesting

Watch how Canva uses human insight to make design accessible to everyone

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Customer Story

Krikey + UserTesting

Watch how Krikey quickly reached one million downloads of their AR gaming app.

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Customer Story

Freeletics + UserTesting

Watch how Freeletics delivers digital fitness for everyone with fast feedback from UserTesting

Adapt and differentiate with UserTesting

How ecommerce organizations leverage UserTesting

  • Tailor experiences by gaining insights into customer preferences, pain points, and expectations  

  • Uncover mobile users' specific challenges and provide insights on optimizing the mobile experience

  • Identify areas where inconsistencies exist and provide insights to ensure a seamless, cohesive experience across channels

  • Understand the specific needs and expectations of target markets to adapt their buyer experience accordingly

  • Uncover pain points in the return and refund process, leading to improvements in user interfaces, communication, and overall customer experience

  • Make UX data-informed strategies for personalized offers, rewards programs, and targeted marketing campaigns

  • Identify barriers to app adoption and providing insights to enhance app usability, performance, and value proposition, ultimately increasing app engagement and usage

  • Identify accessibility barriers and provide recommendations for improving design and usability to meet accessibility standards and guidelines


Hear from your consumers, no experience required

Get started quickly with UserTesting test templates to validate concepts, discover needs, and optimize experiences to drive trust and customer loyalty.
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    Website evaluation

    Assess critical website characteristics such as appearance, ease of use, and trust

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    Social commerce

    Get ahead of messaging, content, and expectations of the social buying experience

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    Customer journey templates and resources

    Understand how customers engage with your brand or products across multiple touchpoints

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Additional resources

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Join us at THiS 2024

The Human Insight Summit is UserTesting's annual customer conference, a three-day event with content that centers on creating more accessible, inclusive, and customer-driven experiences through great

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4 best practices for delivering top ecommerce experiences

The ecommerce marketplace continues to grow rapidly. With increasing digital literacy amongst consumers and new markets developing worldwide, there are big wins to be had for both established and up

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Industry Report

2023 Experience Research Industry Report

See how the experience research industry continues to mature and grow as more and more teams understand the benefits of research.