Solutions

Ecommerce

Create frictionless online shopping experiences by optimizing your ecommerce experiences and boosting conversions with human insight.

Custom video thumbnail for solutions -ecommerce

Featured resource

Pulse Report: Retail, Q4 2024

Uncover the drivers behind consumer loyalty and how innovative retailers can set themselves apart in an increasingly competitive market in UserTesting's quarterly report.

Hero images used for Pulse Reports

Remove purchase barriers and improve the buyer experience

Customer Story Teaser Images. Images are used in the cards on the Customer Story Listing Page.

Customer story

Canva

Watch how Canva uses human insight to make design accessible to everyone
Krikey teaser

Customer story

Krikey

Watch how Krikey quickly reached one million downloads of their AR gaming app.
Customer Story Teaser Images. Images are used in the cards on the Customer Story Listing Page.

Customer story

PSA & Collectors

Watch how PSA crafted their Grade Reveal experience and Collectors developed functionality for the Goldin Auctions website

Adapt and differentiate with UserTesting

How ecommerce organizations leverage UserTesting

Optimize and understand how to build an ecommerce digital experience that meets and exceeds customer expectations

  • Tailor experiences by gaining insights into customer preferences, pain points, and expectations  

  • Uncover mobile users' specific challenges and provide insights on optimizing the mobile experience

  • Identify areas where inconsistencies exist and provide insights to ensure a seamless, cohesive experience across channels

  • Understand the specific needs and expectations of target markets to adapt their buyer experience accordingly

  • Uncover pain points in the return and refund process, leading to improvements in user interfaces, communication, and overall customer experience

  • Make UX data-informed strategies for personalized offers, rewards programs, and targeted marketing campaigns

  • Identify barriers to app adoption and provide insights to enhance app usability, performance, and value proposition, ultimately increasing app engagement and usage

  • Identify accessibility barriers and provide recommendations for improving design and usability to meet accessibility standards and guidelines

eCommerce

Hear from consumers, no experience required

Get started quickly with UserTesting test templates to validate concepts, discover needs, and optimize experiences to drive trust and customer loyalty.

  • journey icon

    Website evaluation

    Assess critical website characteristics such as appearance, ease of use, and trust

    Learn more
  • idea icon

    Social commerce

    Get ahead of messaging, content, and expectations of the social buying experience

    Learn more
  • devices icon

    Customer journey templates and resources

    Understand how customers engage with your brand or products across multiple touchpoints

    Learn more

Additional resources

  • Photo showing A/B test on mobile phone

    Blog

    A comprehensive guide to A/B testing for CRO and UX

    Here's a familiar scenario: you're at a fork in the road with two different...
  • UserTesting 2024 Retail Benchmark Report

    Report

    2024 UserTesting Retail Benchmark Report

    Unlock key insights to boost revenue, traffic, and customer satisfaction in UserTesting's 2024 Retail Benchmark Report.

  • Teaser Image for Resources

    Guide

    Buyer's guide: get the right customer insight platform

    Learn what to look for in an experience research and insights platform.

  • Blog

    How to measure UX ROI and impact

    UX teams often face the challenge of getting stakeholders excited about their findings and...
  • Two women in an office reviewing a document

    Blog

    Why world-class retailers rely on more than NPS or CSAT

    Retail executives have a lot on their minds. Businesses face multiple challenges, from economic...
  • thumbnail

    Cart abandonment

    Ecommerce and shopping cart experience

    Leverage human insight to improve your ecommerce experience year-round

friction detection

Get actionable insights today

Uncover human insights that make an impact. Book a meeting with our Sales team today to learn more.