UserTesting for ecommerce

Create frictionless online shopping experiences by optimizing your ecommerce experiences and boosting conversions with human insight.

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2024 Retail Benchmark Report

Enhance digital shopping experiences

In a competitive market, exceptional customer experiences are essential. With rising costs to attract new shoppers, retaining existing ones is critical amid AI-driven changes in organic search and social media.

Leverage insights from 2,750 shoppers visiting the top 25 US retailers and learn how UserTesting's high QXscore retailers are setting the standard for shopping experiences that drive loyalty and revenue.

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Remove purchase barriers and improve the buyer experience

Adapt and differentiate with UserTesting

How ecommerce organizations leverage UserTesting

Optimize and understand how to build an ecommerce digital experience that meets and exceeds customer expectations

  • Tailor experiences by gaining insights into customer preferences, pain points, and expectations  

  • Uncover mobile users' specific challenges and provide insights on optimizing the mobile experience

  • Identify areas where inconsistencies exist and provide insights to ensure a seamless, cohesive experience across channels

  • Understand the specific needs and expectations of target markets to adapt their buyer experience accordingly

  • Uncover pain points in the return and refund process, leading to improvements in user interfaces, communication, and overall customer experience

  • Make UX data-informed strategies for personalized offers, rewards programs, and targeted marketing campaigns

  • Identify barriers to app adoption and provide insights to enhance app usability, performance, and value proposition, ultimately increasing app engagement and usage

  • Identify accessibility barriers and provide recommendations for improving design and usability to meet accessibility standards and guidelines


Hear from consumers, no experience required

Get started quickly with UserTesting test templates to validate concepts, discover needs, and optimize experiences to drive trust and customer loyalty.

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    Website evaluation

    Assess critical website characteristics such as appearance, ease of use, and trust

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    Social commerce

    Get ahead of messaging, content, and expectations of the social buying experience

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    Customer journey templates and resources

    Understand how customers engage with your brand or products across multiple touchpoints

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Additional resources

UserTesting 2024 Retail Benchmark Report


2024 UserTesting Retail Benchmark Report

2024 UserTesting Retail Benchmark Report

Customer story


Witness how the world’s leading meal kit provider uses fast human insight for 9 out of 10 research initiatives
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Digital retail innovators: delivering a world-class omnichannel customer experience