Build a customer-centric organization

Integrate quality customer feedback and real human insight across your organization with our proven framework for adoption, momentum, and success

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A comprehensive, customer-driven solution that drives world-class experiences

UserTesting helps executive teams build an entire organization that understands customer needs and perspectives first-hand while ensuring insights are integrated effectively and tie back to tangible business results. 

Customer Story

Panera Bread + UserTesting

See how Panera Bread's executives promoted testing with customers to drive an 18% increase in revenue per visit

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Drive continuous innovation and improvement

Test any experience, anytime, anywhere. Our intuitive platform for fast, quality insights supports both novice and experienced teams.

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Minimize risks in company priorities and resource allocation

Connect with your exact target audiences through a diverse and global network of contributors in over 40 countries.

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Ensure insights are integrated effectively

Expert guidance and a proven framework for simple and large-scale deployments. Best practices, in-person onboarding, and technical support to get teams started quickly and set up for success.

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Collect human insights throughout the entire customer journey

Templates are designed by research experts and can be used as-is, customized to fit exact team needs, or used as inspiration for the next project.

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Customer journey

Understand how customers engage with your brand or products across multiple touchpoints.

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Needs and frustrations discovery

Identify opportunities to improve customer experiences or activities.

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Competitive comparison

Learn how customers feel about competitors and where you need an edge.

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Prototype evaluation

Observe users using a pre-production experience.

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Mitigating risk

Reduce risk by testing with your target audience throughout development.

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Customer Stories

Empowering your entire organization to succeed

See how UserTesting helps you see, hear, and talk to your customers remotely to ensure all teams understand their needs and perspectives.