Understanding evolving ecommerce expectations

Insights on consumer sentiment to guide your 2023 planning and beyond
Illustration of person looking at their laptop with shopping cart website behind them

Holiday shopping can be a combination of tradition, nostalgia, excitement, and stress for consumers. As retailers evolve to meet the changing needs of their customers, finding the right balance to create memorable—and profitable—holiday shopping experiences is a challenge ecommerce businesses face year after year.

UserTesting commissioned a global survey of over 4,000 consumers from around the world to learn how people are adopting new shopping trends, leaning into more traditional holiday shopping rituals, and what they expect to spend this year.

Learn more about evolving ecommerce expectations by exploring each of the regions below:

  • North America: 2,003 consumers surveyed
  • Europe, the Middle East, and Africa (EMEA): 1,000 consumers surveyed
  • Asia Pacific (APAC): 1,000 consumers surveyed 

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