What you'll learn
1. More effectively formulate Black Friday promotions and campaigns to drive better sales
2. Better understand shopping behaviors and make adjustments when necessary
3. Learn about customers’ in-store experiences more quickly—both gains and pains
4. Understand what may be leading to cart abandonment faster and resolve the issues
5. Ensure smoother online purchase flows
According to Salesforce research, 42% more shoppers worldwide and 37% more in the US plan to start buying their holiday gifts earlier this year which means retailers may have less time than they think to optimize their shopping experiences for this holiday season—which could be starting as early as this summer.
The increasing complexity of omnichannel shopping experiences has left the digital retail teams in a reactive stance to customer feedback. In the scramble to keep up with market expectations, these teams build and release shopping features and flows often without any testing. Customers expect seamless connections across touchpoints, yet many organizations don’t have a cohesive way to understand performance.
The UserTesting templates for retail experiences allow digital retail teams to quickly gather reliable feedback from customers before, during, and after their buying journeys. By proactively collecting customer perceptions and expectations around their shopping experiences, digital retail teams can be better equipped to convert customers, fulfill orders, and capitalize on the Black Friday surge in retail spending.
When preparing for the most important shopping season of the year, ecommerce retailers don’t have the luxury of time on their side. Testing customer shopping experiences as early—and often—as possible is the best way to stay ahead of changing customer expectations and trends.
Fortunately, that means it’s never too early to start improving your shopping experiences. The insights you gain from customers today will pay dividends in customer loyalty and sales when the holiday season comes around.
Ecommerce teams that leverage this set of templates will be able to avoid costly mistakes and missed sales due to sub-optimal shopping experiences. Particularly with the increased traffic of Black Friday shoppers, any gaps or broken components in a shopping flow can lead to significant revenue loss.
By gathering expectations and testing experiences with shoppers before the rush, teams can ensure high conversion rates and more satisfied customers.
Competitive analysis with UserTesting
To stay ahead of the pack, brands often analyze the competition’s strengths and weaknesses to devise winning strategies. This guidebook provides ideas for how UserTesting can help you better understand your competitive differentiators as well as identify areas of opportunity.
Now that you know how to use this template to fit your needs, dive into the resources below to learn how teams across your organization can rely on human insight to create successful, customer-centric products and experiences.
Marketing teamsDrive growth with critical insights from real customers about your brand, products, advertising, promotions, and more.
Product and Design teamsCollect feedback on any experience, analyze results, and share findings while saving time and reducing the cost of rework.
Forrester: UserTesting delivers a 665% ROI over three years
A recent Total Economic Impact™ (TEI) Study, conducted by Forrester on behalf of UserTesting, illustrates how organizations using the UserTesting Human Insight Platform can realize $2.03M in value and 665% in ROI over a three-year period.