How startups succeed with UserTesting

June 29th, 2020 | 35 minutes

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Let's face it. Startups face high uncertainty and have high rates of failure. But it doesn't have to be. The minority that do go on to be successful and influential have a few things in common that might surprise you. You can probably guess the typical things -- they tend to have a clear vision, a singular focus on making things people want (vs. making people want things), and usually a bit of good luck (that they knew what to do with when it came). But for the majority of entrepreneurs with a drive and a dream, there's one common factor that often gets neglected.

Successful companies keep asking questions.

In this webinar, we'll dig into the top reasons why startups fail and uncover the questions that successful startups kept asking as they grew.

Join Andy MacMillan (UserTesting CEO) and Matt Zelen (UserTesting Chief Customer Officer) as they reveal what questions to ask, who to ask them to, and how best to ask them. In this webinar, you'll learn:

  • The top reasons why startups fail to meet their full potential
  • The importance of getting fast feedback from prospects and customers
  • Lessons from the stories of three successful startups
  • Proven ideas from two experienced executives on how to rocket to success

Andy MacMillan

Chief Executive Officer

Matt Zelen

Chief Customer Officer