About the author:
Laura fell in love with technology 20 years ago when she saw her first usability test. Since then, she’s been an engineer, designer, and product manager, helping companies of all sizes learn about their users so they can build better products. She’s the author of UX for Lean Startups (O'Reilly '13) and Build Better Products (Rosenfeld Media '16). In her blog and podcast at Users Know she rants about product management, design, startups, and growth.