About the author:
Sam is a mixed methods researcher and strategist with 7+ years of experience spanning early, mid-to-late stage startups as well as corporate. Her experience crosses a variety of industries ranging from travel, hospitality, health & wellness to fitness. Sam has experience with conducting generative and evaluative research, product and design strategy, and business model validation. Some of her core values are: Live by iterative design and rapid prototyping and embrace collaboration.