UserTesting illumi awards 2022


What are the illumi awards?

Human insight is a key ingredient for excellent customer experiences, product and marketing innovation, and team success. UserTesting's illumi awards celebrate the individuals and organizations who use UserTesting to make a meaningful difference.

2022 illumi award winners

EssilorLuxottica - CommUnity Leader Award

The world’s largest eyewear manufacturer tested their online Virtual Mirror tool, so shoppers trying on Ray-Ban or Oakley glasses find the perfect fit.

Amazon Seller Services - Outstanding Enterprise Success Story Award

The world's largest online retailer uses insights from existing and potential customers to understand their perceptions of Seller Central and improve the seller experience.

ExxonMobil - Outstanding Innovator Award

The multinational oil and gas corporation leverages human insight to adapt to the changing needs of customers.

Costa Coffee - Global Success Story Award

The world's second-largest coffee shop chain designed and tested a smooth pre-order function for in-store pickups using their Click & Collect app.

Athletic Greens - Outstanding Emerging Business Award

The makers of the all-in-one health drink use human insight to hone their marketing messaging in a perfect blend that customers love.

ADT - Transformation Award

The home security company assessed perceptions of products from their key competitors to guide product development and help shape their marketing.

Tesco Bank - Human Insight to Action Award

The UK retail bank understands customer behaviors, tests marketing materials, and developed their online claims process.

Deezer - Customer-Driven Evangelist Award

The music streaming service developed the Flow Moods AI function, automatically generating mood-based playlists for millions of customers.

Spread Group - Outstanding Collaborator Award

Europe's largest made-to-order business leveraged competitor insight to launch new features and increase sales of organic products by 20%.

Schell Games - Groundbreaker Award

The game developer tested their top 15 virtual reality games with human insight and now earns average online reviews of 4.86 out of 5 stars.

2022 distinguished luminaries

In special recognition of companies who have achieved extraordinary success using human insights to deliver world-class CX, UX, marketing or product innovation.