How to get executive buy-in for customer insight
On-demand
Watch Here
Oh no! We're unable to display this form.
Please check that you’re not running an adblocker and if you are please whitelist usertesting.com.
If you’re still having problems please drop us an email.
By submitting the form I agree to the Privacy Policy and Terms of Use.
For anyone familiar with the benefits of user research, it’s hard to imagine your development cycle without it. However, getting budget and executive support for an ongoing, dedicated user research program can be challenging.
Because user research goes beyond traditional quantitative metrics, it can be challenging to present your case to executives in terms that matter to them. Questions like, “What’s the ROI?” don’t always have neat answers..
Watch this virtual session to hear from an expert panel on how to get your stakeholders to shift their perception of user research from nice-to-have to an essential part of their process.
What you will takeaway from this session:
- Actionable strategies to get the executive support you need.
- Tips for fostering a culture that values continuous user feedback as an integral part of delivering your organizational goals.
- Ways to show how the value of user research far outweigh the time and cost.
- How to align with business metrics and corporate objectives by talking like an executive when proposing research budgets.
Rima Campbell
Dave Kerry
Amy Stone