Understanding today’s diverse consumer to stay ahead of your target audience


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Recent trends have likely forced you to shift the way you design and deliver digital products and experiences. Customers have adjusted their purchasing behavior and expectations - urging you to connect your brand's omnichannel experiences in new and exciting ways in order to stay relevant. Many retailers are actively working through the challenge of syncing their online and in-store strategies to give shoppers a more consistent, connected, and “made for me” experience.

Optimizing your digital channels so customers can purchase at the moment of inspiration is one way to stay ahead!

Join Janelle Estes, UserTesting’s Chief Insight Officer, as she hosts a virtual roundtable discussion with an expert panel of retail and ecommerce leaders from Back Market and Rothy's. Dig into how they have adapted their digital strategies to meet recent trends, and hear firsthand what has worked for not only their business–but also their teams.

This event is an open conversation about the challenges, risks and rewards retail and ecommerce teams face, and how human insight can help transform your digital business.

In this session we will discuss:

  • Emerging trends impacting social commerce, omnichannel experiences, conversion optimization, and customer loyalty
  • Tips and best practices to ensure you are inclusive of diverse perspectives when collecting feedback on customer needs across devices
  • How continuous learning from real users can help mitigate risks at every stage of your development and design process
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