On-Demand Webinar

Building a user research education program

UserTesting’s Content Strategist for Customer Education, Steve Fleming-Prot, provides strategies and tips for building a program to educate team members about user research.

Without customer insights, it is impossible to be customer-centric. Everyone in your organization is responsible for ensuring your customers have a great experience. Therefore, it's critical to increase your organizational ability to collect insights from those customers and improve the overall customer experience. 

It starts with building a broader awareness of the value of customer insights. It also means ensuring many people—researchers, designers, product managers, and others—have the knowledge and skills to collect that data.

This webinar will walk you through planning for and structuring that training, so you can scale your ability to collect insights.

You’ll learn:

  • Educational concepts to help you plan your training
  • Steps and considerations for planning the training you need to deliver
  • A case study about how UserTesting built the Learning Navigator
  • Information about the educational resources that come with your UserTesting license

On-Demand Webinar

Building a user research education program

Watch on-demand

Speaker

Steve Fleming-Prot
Steve Fleming-Prot
UserTesting
Content Strategist, Customer Education

Additional Resources

  • Conversion-Rates-Retail-Consumer-Blog-Hero-Image-250702

    Blog

    5 shopper behaviors your funnel isn’t built for (yet)

    Modern consumers don’t follow predictable, linear paths. They jump between devices, pause mid-purchase, and...
  • two-asian-ui-ux-designers-are-working-on-a-new-app

    Blog

    The most dangerous AI feature is the one you launched blind

    The AI customer journey is here to stay, becoming a key element of the...
  • teaser image webinar screen yellow

    Webinar

    Mobile and physical experience testing

  • business-man-gathering-finance-data-to-make-profit

    Blog

    Pre-launch vs A/B testing: why waiting wastes time

    What if your team could identify and dismantle the unseen barriers to audience engagement...
  • HERO, Optimizing the funnel

    Guide

    How to engage and convert prospects from every customer channel

    Learn what drives buyers to your website and gets them to stay beyond the...
  • HERO-Designing AI-Powered Shopping Experiences for the Next Generation of Commerce-782x610

    Guide

    Designing AI-powered shopping experiences for the next generation of commerce

    A practical guide for eCommerce and digital leaders in retail and CPG AI is...