Improve the player’s journey in gaming by building a culture of testing and learning

October 6, 2021 | 45 minutes

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Consumers spent $1.7 billion per week on mobile games in the first half of 2021, up 40% from pre-pandemic levels. However, it should come as no surprise that players abandon apps just as quickly as they download them. With all of this money and opportunity sitting on the table, it’s important to ensure you’re meeting the needs of your players and optimizing your potential for success at every stage of their journey.

Join Jhanvi Shriram, CEO, and Ketaki Shriram, CTO at Krikey, an augmented reality gaming developer, for part two of this UX in gaming webinar series.

Jhanvi and Ketaki will discuss how gathering player feedback quickly became a key part of their game development process. They’ll also share user testing studies they performed which led them to achieve an install conversion rate that went from 5% to 40%+ in 6 months and attracted 1M+ users.

In this webinar, we’ll cover:

  • Best practices for building a culture of testing and learning to arrive at winning decisions
  • Ways to find product-market fit and expand into new international markets with user testing
  • Tips for combining qualitative and quantitative data to drive validated product feature decisions



Jhanvi Shriram


Ketaki Shriram