Building products your customers love with empathy and human insights

July 22, 2021 | 60 minutes

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Product teams are continuously under tight deadlines to quickly validate new ideas, features and offerings to innovate successfully, ensure product market fit, and avoid rework. Without the customer’s perspective these teams often end up wasting time and resources building features that customers don’t use.

In this webinar, we will highlight the critical areas during the design and development process when reaching out to customers, understanding their needs, testing hypotheses, and refining your approach is imperative. We'll provide examples as well as tangible tips for building customer empathy without delaying your design process.

Join Daniele Hohol, Senior Product Manager at UserTesting, and Lija Hogan, UserTesting’s Customer Experience Consultant, as they share practical tips for utilizing customer feedback without delaying the product development process. In this webinar, you will learn:

  • The critical areas during the product design and development process when you need to reach out to customers
  • How to use the customer feedback you're gathering to build better products that align with customer needs
  • Practical tips for pulling in customer feedback without delaying your process along with a walk through of real-life examples

Lija Hogan

Customer Experience Consulant

Daniele Hohol

Senior Product Manager