When it comes to testing a website, app, or prototype’s information architecture, you must have a penchant for challenging your own assumptions. Information architecture, or the grouping of content categories, the hierarchy of those categories, and the labels used to describe them, goes way beyond look and feel.

Join Michael Clifford, Customer Experience Consultant at UserTesting, to understand exactly how you can implement card sorting and tree testing into your user experience testing strategy.

In this webinar, you’ll learn the following:

• The importance of testing your information architecture.
• The different types of card sorts and tree tests and when and how to use them effectively.
• How to set up a card sort or tree test.
• How to understand your results and turn them into actionable feedback.