Testing for empathy: how designers collect customer feedback to inform designs
May 12, 2021 | 40 minutes
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UX designers aren’t meant to be experts at other people’s problems, but it’s their job to design solutions that address them. Learn how design practitioners from TaxSlayer and AAA have implemented designer-led customer feedback programs that have changed the way they deliver world-class design solutions.
In this webinar, we’ll uncover:
- The value of customer feedback and how it should inform your design
- How to get buy-in from your manager and other internal stakeholders
- How to collect customer feedback and when you should do it
Moderated by UserTesting's Senior Solutions Consultant, Amanda Woods.

James Lane
AAA Club Alliance
UX Manager

Greg Thomas
TaxSlayer.com
Director of User Experience Design

Jesse Nichols
TaxSlayer.com
Senior UX Designer