As marketers, we traditionally rely on data to guide our decisions. We run A/B tests. We use robust analytics tools. We find out where customers are converting, and where they’re not. We know exactly what our customers are doing.
But there’s one major problem: we don’t always understand why.
Join Lija Hogan, Customer Experience Consultant at UserTesting, to learn exactly how you can leverage UserTesting to collect fast feedback—allowing you to fine-tune your marketing campaigns based on a richer understanding of what people actually want and need.
In this webinar you’ll uncover:
- Exactly how marketers are currently using UserTesting
- Concrete examples of common approaches to testing marketing concepts, campaigns, and collateral
- Strategies for testing marketing content and concepts