Andrew Leslie has been at Adidas for over 10 years, and conducts massive innovation projects that look 5-10 years ahead to the macro shifts and trends shaping the sports industry.

Through a human-centered approach and deep qualitative research, Leslie always asks the question of ‘why’ and how this serves the customer.

In this conversational webinar, you’ll learn how to:

• Drive value by combining design thinking principles with curiosity
• Know when to ask better questions and when to move on
• Funnel learnings into a clean story that leadership can adopt

Plus, Leslie will explain how design thinking led him to co-found COMN collective to help his local gym and other community businesses thrive in competitive markets.