As the digital divide grows, understanding your customers is more important than ever. Activities oriented towards tapping into your customers’ emotions—such as having customers map out what an ideal experience would look like—help bridge this divide by allowing your organization to feel your experiences alongside your customers.
While typically the purview of moderated, live studies, these activities can also be done asynchronously via unmoderated tests. Join Solutions Consultant Lawrence Williams, as he explains how two methods—empathy card sorting and preference sketching—can be used to deepen your understanding of your customers. Through unconventional information architecture (IA) testing methods, you’ll feel empowered to connect with your customers in novel but repeatable ways.
In this webinar, you’ll learn how to: