The ROI of empathy for marketers
March 17th, 2022 | 30 minutes
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Making authentic connections with your customers matters now more than ever as everyone continues to understand and adapt to the "new normal" together. Connecting business goals, customer insights and outcomes ensures that your marketing team consistently makes the right decisions. And it all starts with a framework for using empathy.
Hear from Customer Experience Consultant Lija Hogan of UserTesting for a detailed look and why customer empathy is critical to your success. You’ll find out:
- How to use empathy as a differentiator
- Strategies to incorporate empathy into your customer experience decisions
- Ways to connect ROI to empathy through measurement
