As the economy continues to tighten, understanding how your products and services compare to those of your competitors is more important than ever. While testing your own experiences can give you important feedback on which areas are leading or lagging in terms of customer experience, without direct analysis of competitors you won’t have the insights you need to ensure that your experience aligns with what both your current and potential customers want, expect, and need from a brand like yours.
In this webinar, we’ll explore how to leverage unmoderated testing to gain competitive advantage and increase market share. We’ll cover the importance of conducting competitive comparisons between you and your key competition, including a repeatable process for not only building these tests, but analyzing and sharing their insights with key stakeholders quickly and easily.
After this webinar, you’ll know how to:
- Connect your customer feedback strategy to your competitive intelligence efforts
- Design fast, repeatable unmoderated competitive comparison tests to continuously stay on top of industry trends
- Analyze and present data that drives alignment with your stakeholders
- Leverage the results of these competitive tests to drive key business decisions