Working at a scale-up can come with turbulence. With constant pressure to accelerate the company’s growth trajectory, making decisions based on customer research is critical to ensuring the business–customer relationship remains an exchange of value. Yet visionary prototypes and customer research insights/recommendations often find themselves sitting on the digital shelves, collecting dust. Not only should researchers and designers feel frustrated by this and the wasted research and missed opportunities—we all should. The goal of this talk is to help UX and CX research teams to better align, embed, and integrate their work into the projects that matter most in the near-term horizon, staying present with the journey of the now to continuously evolve the potential long-term future. 

Join Stephen Carrey-Chan, Director of Product Management at CrowdStreet, as he discusses how researchers can ensure that their research remains highly relevant and is front and center for decision-makers. You’ll learn how to embed your research in the product roadmap, position your team as an indispensable strategic partner, and maximize the ROI of your research efforts, knowing your work is having a direct impact.

After the webinar, you’ll walk away with a better understanding of the following: 

• The importance of keeping a pulse on the company goals and KPIs that business and product obsess about.
• Integrating your ongoing research into the DNA of product decision-making through relationship-building as a partnering customer and business advocate and over-communicating your work.
• The importance of level-setting and aligning on UX and CX research efforts to minimize waste and maximize influence.